Media
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
How CTV Delivers the Personalized Experiences Diverse Audiences Demand [REPORT]
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S. [REPORT]
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
Vme TV Celebrates Hispanic Heritage Month with the Premiere of Two Inspiring Biographical Dramas: Como Alas al Viento and Lola, la Película
To commemorate Hispanic Heritage Month, Vme TV proudly announces the premiere of two powerful new programs honoring the lives and legacies of two of Spain’s most iconic performers: Rocío Jurado and Lola Flores.
EstrellaTV named exclusive U.S. Television Partner for Miss Universe Mexico 2025
MediaCo Holding Inc. announced that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement.
Canela Media Introduces Diego, Club Canela’s AI-Generated Host
Canela Media introduces Diego, Club Canela’s AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalized challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela - Canela.TV’s unique and innovative audience reward program.
TELEMUNDO SELLS MISS UNIVERSE® LATINA: EL REALITY FORMAT TO RCN IN COLOMBIA FOR LOCAL ADAPTATION
Telemundo announced it has closed an agreement with RCN in Colombia which provides them the rights to adapt the Miss Universe® Latina: El Reality format. This original reality show was developed by Telemundo to select the first-ever Miss Universe® Latina to participate in the next edition of the Miss Universe® pageant.
Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence that doesn’t fit the narrative.” By Pierre Bouvard
“Brownsville Bred” – Latina Filmmaker Elaine Del Valle Brings Her Award-Winning True Story to Theaters Nationwide
Writer, director, producer, and casting director Elaine Del Valle makes history with the release of Brownsville Bred, a deeply personal, musically infused coming-of-age drama inspired by her true story. The film, which has already garnered awards on the festival circuit, opens nationwide on September 19, 2025.
HOT 97 Brings the Hottest Voices in Hip Hop On-Air All Day, Every Day
MediaCo Holding Inc.’s HOT 97, the globally recognized home of Hip Hop culture and music, proudly announces its powerhouse weekday lineup, keeping listeners locked in all day, every day with their favorite voices and DJs.
Vme Kids Expands StoryZoo Lineup with Two New Series: “StoryZoo Aventuras – En el Zoológico” and “StoryZoo Aventuras – En el Espacio”
Vme Kids, the 24-hour Spanish-language children's network dedicated to offering enriching and educational content for preschool and early elementary audiences, is excited to announce the premiere of two brand-new animated series from the beloved international children’s brand, StoryZoo: StoryZoo Aventuras – En el Zoológico and StoryZoo Aventuras – En el Espacio.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
FAST momentum continues with global channel count growing nearly 14% year-to-date
Notably, FAST channels offer a greater percentage of more recent content than SVOD services. Nearly half of current FAST programming was produced in the last 5 years compared to nearly one third on premium SVOD. Focusing on content produced in the last 15 years, the numbers jump to nearly 80% for FAST and 68.5% for SVOD.
After GOP Gains, Democrats Reinvesting in Spanish Radio
Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio.
Pitaya Entertainment Partners with Canela Media to Bring Top Shows to Canela.TV
Pitaya Entertainment has partnered with Canela Media to bring many of Pitaya’s most important podcast series to Canela.TV, the free streaming platform offering culturally relevant, on-demand and live content across verticals including Canela Music, Canela Kids, Canela Deportes, Canela News, as well as a rich library of novelas and classic Mexican films.
Brian Fisher Elevated to Chief Revenue Officer at MediaCo
MediaCo Holding Inc.announced the promotion of Brian Fisher to Chief Revenue Officer (CRO). In this role, Fisher will lead revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital.
Canela Media’s Data Science Team Takes Home Digiday Technology Award
Canela Media, a leading technology and innovation multicultural media company, announced that its Data Science Team has been recognized in the category of Best Data Team in the 2025 Digiday Technology Awards. The Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
TELEMUNDO 52 EXPANDS SPORTS PROGRAMMING WITH NEW WEEKLY SHOW ‘PASIÓN FÚTBOL’
Telemundo 52 / KVEA is expanding its local sports lineup with the launch of Pasión Fútbol, a dynamic new 30-minute weekly soccer program debuting new editions on Sundays immediately following Premier League soccer matches.
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
Content Creators vs Influencers – Similarities and Differences
Although it seems like anybody with a smartphone can be an influencer or a content creator, it takes a lot of time and talent to promote brands online. And, by the way, content creators and influencers are actually two different things.
