Media
Unveiling the Influence of Hispanic Women: Why They’re the Key to Advertising Success
Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be at the top of your advertising agenda.
NBCUNIVERSAL and Pluto TV launching Telemundo streaming news channels
NBCUniversal and Pluto announced NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month.
If You Can Dream It, Radio Can Measure It
There is a misperception in the advertising community that an audio ad's influence on a consumer's purchase journey can't be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio's broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure to purchase an impossibility.
Digital Out of Home advertising drives favorability and action among consumers
The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that would most drive them to take action, as 76% of recent DOOH ad viewers noted they had taken action because of a DOOH ad.
Demand Grows for Spanish-Language Content on SVODs and FAST Platforms
Horowitz just released findings from FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
TelevisaUnivision’s Roman To Succeed Evenson At TVB
The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB).
THE END OF AN ERA : Eduardo Caballero passes – se te extraña
Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn't even call our media segment "interactive" then, maybe because most buyers didn't yet understand that the "pull" was more valuable than the "push." Search changed all of that soon enough, upending direct marketing. And then it wasn't long before everyone started talking about big data becoming the new gold rush.
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
Estrella Media introduces ‘Authentically Latino inherently American’ content
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity.
Nueva Network’s Top Syndicated Shows, El Show De Alex ‘El Genio Lucas’ & Chiquibaby Show to Air Live From the White House on Cinco De Mayo
Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex "El Genio" Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024.
Telemundo presents “LA PARADA PUERTORRIQUEÑA” live from San Juan, PR
On Saturday, May 18, beginning at 3:30 pm ET/12:30 pm PT, Telemundo Puerto Rico / WKAQ and Junte Boricua will lead the first “Parada Puertorriqueña” in San Juan, Puerto Rico. Telemundo-owned stations serving Orlando, Tampa and Fort Myers, Fla., along with their digital properties, and Telemundo's regional streaming news (FAST) channels, will also join the extensive live coverage of the event.
The Record: U.S. audio listening trends
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting.
CTV Could Be a Game Changer for Struggling DTC Brands
DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward first-party data due to privacy concerns.
TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards on Thursday, April 25, airing live on Univision, UNIMÁS, Galavision and ViX.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
How would you answer? What percent of sales are driven by each element? Answers should add up to 100%.
Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations [REPORT]
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A companion report accompanies the directory and features proprietary analysis into the Hispanic radio market.
NBCUNIVERSAL TELEMUNDO ENTERPRISES powers up Telemundo Studios
NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
MediaCo acquires Estrella Media’s Content and Digital Operations
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.
