Audio
“Mujeres Create” launches as a Bilingual Podcast Empowering Latina Women to Lead, Create, and Thrive
Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres Create merges heartfelt storytelling, self-discovery, and creativity in a space that honors authenticity and ambition in equal measure.
Consumer attitudes toward in-car entertainment and media preferences
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.
Telemundo Studios Launches First-Ever Latino Podcast Incubator in Partnership with University of Miami
NBCUniversal Telemundo Studios announced the launch of an industry-first podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms.
LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming
LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix 106.7 FM, Sacramento 101.9 FM, El Paso 94.7 FM, and McAllen 99.5 FM, the LATV broadcast network, and streaming exclusively on the LatiNation and ElBoton App.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S. [REPORT]
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
Brian Fisher Elevated to Chief Revenue Officer at MediaCo
MediaCo Holding Inc.announced the promotion of Brian Fisher to Chief Revenue Officer (CRO). In this role, Fisher will lead revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital.
Canela Media’s Data Science Team Takes Home Digiday Technology Award
Canela Media, a leading technology and innovation multicultural media company, announced that its Data Science Team has been recognized in the category of Best Data Team in the 2025 Digiday Technology Awards. The Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation.
Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
Crowd React Media Releases Second Annual State of Spanish-Language Media 2025 [REPORT]
Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, the study highlights how cultural identity, platform loyalty, and content preferences are shaping the media landscape across radio, TV, podcasts, streaming, and digital.
MEGA 97.9FM NEW YORK AMONG THE TOP 10 MOST LISTENED-TO RADIO STATIONS IN THE U.S.
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25.
The Secret of Meaningful Brands
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers.
Fernando Fiore Returns with “República Fútbol”
The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known as 'El Presidente', is thrilled to unveil his latest venture: República Fútbol, a dynamic new podcast created for fans who live and breathe the beautiful game.
Podcast Listening Grows as Video Redefines the Podcast Landscape [REPORT]
Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts.
Streaming Surpasses Linear – But TV Is Not Dead Yet
For the first time in the four-year history of Nielsen’s monthly TV consumption report, The Gauge, streaming has officially overtaken cable and broadcast combined. In May’s dataset, streaming captured 44.8% of total U.S. TV usage, while cable and broadcast together accounted for 44.2%, down significantly from their positions at the report’s launch in May 2021. That shift is the headline, and it’s deserved. Streaming is now the single largest format in American television consumption.
83% of U.S. adults use streaming services, far fewer subscribe to cable or satellite TV
Is streaming king? Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common. Far fewer – 36% – say they currently subscribe to cable or satellite TV at home, according to a new Pew Research Center survey.
Audio Brings Better Moods, Joy, Coping to Gen Z [REPORT]
The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not only how Gen Z discovers new content and what they consume, but how audio enhances their lives.
New Back To The Office Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-8, 2025 and the results were compared to seven Advertiser Perceptions studies conducted every six months beginning in April 2022.
THE LATIN RECORDING ACADEMY PRESENTS – – – GRAMMOFONÍAS
The Latin Recording Academy announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others.
Breaking the Silence: Why Audio Must Catch Up in Programmatic
According to recent data from eMarketer, three in every 10 dollars spent on digital audio is transacted programmatically, compared to nine in 10 for display. So, what's holding marketers back from pushing audio to catch up? Except for legacy radio advertisers, most marketers have a blind spot when it comes to audio; from the initial strategy and concepting through planning, a lack of understanding and prioritization has held investment in audio back. There are three major changes that marketers should adopt to realize the impact of audio: including audio creative, adopting a marketplace approach to buying audio, and leveraging modern audience and measurement tools.
