Cinema

As part of the many events surrounding the Tribeca Film Festival, this past Saturday April 23rd, well-known Latino filmmakers, industry representatives and special guests gathered at a private event hosted by Heineken at the Thompson Hotel in New York City. By Liliana Gil, Managing Partner, XL Alliance and Moments2CultuRise Host Available on HispanicCMO.com

La Banda Films announced the release of the documentary film, Harlistas: An American Journey, premiering April 2011. The film is directed by award-winning filmmaker Alfredo de Villa and follows the emotional journeys of real-life Harlistas – Harley riders of Latino heritage – as they seek adventure, camaraderie and achievement of the American Dream.

Gov. Luis Fortuño signed a new cinema-incentives law Friday aimed at taking Puerto Rico’s percolating film industry to the next level.

A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see “In the Heights,” the Tony award-winning musical written by Lin-Manuel Miranda, about New York’s Nuyorican and Dominican neighborhood of upper Manhattan. What a charming, inspiring show.
Published by Manny Gonzalez.

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Marketers around the world agree that it is important to get the full picture when evaluating online marketing success, but research from Chief Marketer, Collective and Datran Media indicates that marketers still consider the click-through their main form of measurement&mash;despite its flaws.

The California Milk Processor Board (CMPB) – the creator of GOT MILK? and TOMA LECHE (Drink Milk) – will launch an integrated advertising campaign that will involve multiple media touch points as part of its ‘More than Just Milk’ (Mucho Mas Que Leche) campaign.

The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.