Suddenly, everybody seems to be on the same channel.
Interactive
More Women Online.
Women outnumber men online, and it’s likely to stay that way. Females now constitute an undeniable majority of the US Internet population.
Online Research Drives Offline Sales
Here comes the “Precision Shopper.”
Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.
The Myth of ‘Net Neutrality’.
Wireless consumers are enjoying better services and products everyday, at ever-lower prices. So-called “net neutrality” legislation would invariably stifle those consumer benefits.
Azteca America & Terra Networks launch entertainment portal.
Azteca America has formed a new alliance with Terra Networks. The partnership involves the creation of a co-branded Internet site powered by Terra.com showcasing Azteca America content via online video. Audience interactivity in real time will be encouraged through polls, live chats, communities and more.
New Podcasting statistics – is The Glass Half-Full, or Half-Empty?
Recently, I presented an update to last year’s Podcasting study to the Corporate Podcasting Summit in London, with data from the yet-to-be-released Arbitron/Edison Internet and Multimedia 2007 study–big thanks to Arbitron for making this early release possible. The most accurate thing one can say about the state of Podcast consumption in 2007, now that we have some trending under our belts, is that podcasters face some challenges ahead, but the rewards for success are great.
‘Primetime’ U.S. Video Streaming activity occurs on weekdays between 5-8 P.M.
comScore released the latest data on the U.S. streaming video market from its Video Metrix service. In January, nearly 123 million people in the U.S. (70 percent of the total U.S. Internet audience) viewed 7.2 billion videos online. The average video streamer viewed 59 streams during the course of the month — nearly two videos per day — and viewed an average of 151 minutes of video online during the month, with the average viewing time per video registering 2.6 minutes.
Broadband zooms around the World.
Global broadband expansion is moving millions into the fast lane.
With the United States and China the two largest broadband markets in the world — with 54.6 million and 46.6 million broadband households, respectively — there were approximately 250 million broadband households worldwide at the end of 2006.
