Another way to say ‘convergence.’
A fact of communications in 2007 — and far beyond — is the blurring of lines between different media. “Convergence” is one word for it. But Parks Associates has come up with another phrase to describe the phenomenon, one which includes the social aspects of the new reality: “digital living services.”
Visiting online blogs, watching online videos and making online phone calls posted the biggest year-to-year percent increase of users, when comparing numerous Internet activities, according to new data from Mediamark Research Inc.
In a new report, Juniper Research has estimated that the total global mobile entertainment market (including gambling, adult content, mobile games, mobile music, mobile TV and infotainment) will be worth $17.3 billion in 2006 and rise to $76.9 billion by 2011.
The Interactive Advertising Bureau (IAB) announced the launch of a new integrated Interactive branding campaign. The campaign, which features the tagline “Media More Engaging,” is focused on how Interactive advertising is the only medium that intersects between the three pillars of audience, experience and effectiveness.
