Interactive

Digital Divisions: There are clear differences among connections.

Sixty-eight percent of American adults, or about 137 million people, use the internet, up from 63% one year ago. Thirty-two percent of American adults, or about 65 million people, do not go online, and it is not always by choice. Those who are currently offline have had varying levels of exposure to the online world.

Spanish-Speakers Becoming More Engaged Online.

The Spanish-speaking community is increasingly using the Internet for a variety of commercial activities, according to Feedback Research.

The Care & Upkeep Of E-Mail Marketers.

What’s the most important asset in your organization? How many of you answered, “our people?” I’m continually baffled, when I speak to companies about e-mail marketing, as to why they initially speak to their program deficiencies and great ideas but don’t have plans to improve their teams. Improving your program and “moving the needle” is not solely about the next big idea, it’s about building an organization that knows how to generate these great ideas through actual experience and learning. So, here are some ideas for improving your program through your people.

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