Interactive

A groundbreaking study involving U.S. consumers has shown that advertising presented via online streaming video is equally effective as television advertising at generating brand interest, conveying a distinctive and memorable message, and influencing viewers. The study was conducted on behalf of Pfizer Consumer Healthcare, the world’s second-largest consumer healthcare company, and MSN Video by Millward Brown.

In the 80 plus metropolitan markets surveyed regularly by The Media Audit, 46.0 percent of adult Hispanics or 8.5 million access the Internet regularly and 19 percent or 3.5 million are heavy users (430 minutes per week or more) of the Internet.

Most of us have read a ton of stories about Tuesday’s election and stories about the individual campaigns being run by the candidates. A study released Wednesday by the Pew Charitable Trust asserts that many of us who depend on the Web have been reading about the issues that are the real juice of the debates too. And that can’t be a bad thing.

As wired Americans increasingly go online for political news and commentary, a new survey finds that the internet is contributing to a wider awareness of political views during this year’s campaign season.

While e-mail is rising in popularity among consumers, spam continues to be a persistent problem and source of complaints.