Editorial Televisa revealed key findings from a readership study conducted in conjunction with Simmons Market Bureau among six of its US Hispanic titles. The study was generated to provide advertisers and potential buyers new information on Editorial Televisa readers’ habits, demographic characteristics, purchasing behavior and usage of selected products and services in the United States.
Magazines
ImpreMedia purchases Vista Magazine.
ImpreMedia, LLC announced the acquisition of Vista Magazine, the dual language general interest publication with 1 million copies distributed in 29 markets 11 times annually. This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa.
Deep engagement among Hispanic magazine readers.
Hispanics have more trust in magazine information and advertising than any other media outlet including TV, according to new research by the Magazine Publishers of America (MPA).
Hatherill moves on from Marketing y Medios.
Michael Hatherill Publisher of Marketing y Medios since its inception has been re-assigned at VNU to the position of Associate Publisher of Photo District News.
Marketing y Medios launched in September of 2004 as a sister publication VNU’s Adweek, BrandWeek and MediaWeek. The publication has not enjoyed the intended traction and sales / profitability expectations in a very competitive environment.
