People en Español’s hottest and most-anticipated issue came to life at the magazine’s 3rd annual “50 Most Beautiful” gala.
Magazines
iCaramba U. launches.
LatCom Communications will be launching the first national Latino college publication, iCaramba U. Magazine, in 2004. iCaramba U. will serve as a complement to the iCaramba College Tour which features the Latinos Step National Tournament, concerts, contests, campus visits and other experiential marketing attractions.
Hispanic Magazines Post Double-Digit Increases In Ad Revenues In 2003.
Hispanic magazines posted significant increases in ad revenues in 2003 according to preliminary ad spending estimates released by Media Economics Group’s HispanicMagazineMonitor service. Preliminary full-year 2003 estimates show $145,884,954 in estimated ad spending and 11,230 total ad pages for the 58 titles monitored by the service in 2003. On a “same title” basis, estimated ad spending rose by 23.7% while ad pages increased 6.5% from 2002.
