Mobile

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them

The Mobile Marketing Association (MMA) announced the release of the 2015 Mobile Trends Report. As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so.

U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage.

Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

What is changing, though subtly, is the amount of time we’re spending on the phone, which is declining except among certain groups.

Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering, researching, shopping and more. It’s changed how we connect, how we share, how we discover and how we get things done.

RetailMeNot, Inc. released a study about consumers’ mobile shopping behaviors that provided insights into how retailers’ mobile marketing efforts were meeting the demand of their customers.

Maybe, just maybe, it’s time you stop referring to the mobile industry as “mobile,” because you’re simply perpetuating a silo of thought that no longer applies.

There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet,  but have seen various reviews of it.

Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Univision Communications (UCI) partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content.

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

How has the way we work and, more importantly, the way we play changed?

A new survey conducted by HotelTonight found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking.

The fifth annual edition of eMarketer’s Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in North America, one of the world’s most mature markets for digital media.

When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.