Mobile

According to a new eMarketer report, “The Mobile-Social Mom: Speeding the Trend Toward ‘Mobile First’,” if you want to know who is moving over to mobile social media, look no further than mom. eMarketer estimates that as many as half of all moms with children under 18 in the household will use mobile devices to access social networks in 2012.

In an age when almost everyone has a smart phone, 87 percent of car shoppers are already using or planning to use a mobile device in their search for the right car, according to a new study conducted by Briabe Mobile, the go-to resource for mobile marketing trends.

Smartphones are steadily creeping into moviegoers’ research and decision-making processes, according to the Interactive Advertising Bureau (IAB) report, “Mobile and the Movies,” conducted with InMobi. The study, which surveyed US mobile data users in Q3 2012, found that mobile devices played key roles for many moviegoers, from helping them research films to letting them watch movie trailers.

Advertising revenues, which already make up the bulk of US mobile music revenues, will gain an even greater share in the coming years, eMarketer forecasts, and by 2016 will account for more than 86% of all such revenues.

Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago, and this has major implications for how news will be consumed and paid for, according to a detailed new survey of news use on mobile devices by the Pew Research Center’s Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group.

I was quite impressed when Max Kilger, Chief Behavioral Scientist for Experian Simmons, talked to my graduate Hispanic Marketing Communication class about new data findings regarding mobile technology use by Latinos. I was particularly impressed because the sample that Experian Simmons uses yielded similar results to the ones I have been obtaining with the sample provided to Florida State University by Research Now. Cross-validation of results is reassuring. Basically, Hispanics are eager users of mobile technology. By Felipe Korzenny, Ph.D.

The Mobile Marketing Association (MMA) released the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

Women in the US trail men in terms of actual mobile purchases, according to September 2012 research. But while men are more likely to pull the trigger when it comes to mobile commerce, women are avid mobile couponers, and more likely to use their devices for product research and deal savings.

According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette,” the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of “oversharing,” with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception.

RedMas surveyed a sampling of the 33 million Hispanic mobile subscribers in the United States about their preferences when purchasing a new vehicle.

Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store.

Nearly a quarter (23%) of Americans are planning vacation travel in the next six months, making the category the top “big ticket” item they plan to purchase in the period, according to Interactive Advertising Bureau (IAB) analysis entitled “Consumer Travel & The Media.” Falling directly behind travel in spending intentions are computers (16%), furniture (14%) and a new car (11%). The findings also reveal that these soon-to-be travelers are heavier media users than the general population, pointing to advertising opportunities – particularly within digital – for airline, hotel, and cruise marketers.

On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them.

The Federal Communications Commission announced the launch of Measuring Mobile America, the first nationwide mobile broadband performance measurement program. As mobile broadband has become part of our everyday communications infrastructure, it remains difficult for consumers to get detailed information about their mobile broadband performance. The program will expand the FCC’s broadband measurement program to test mobile performance data.