Mobile

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have? By: Silvina Moschini, CEO & Founder Intuic / The Social Media Agency

Hispanics are comprised of many races and nationalities, speak several languages and span the socio-economic spectrum. And irrespective of language or national origin, they share many commercially appealing traits: they are younger, open to new brand opportunities, upwardly mobile, and eager to embrace the “American experience”. DOWNLOAD InfoGraphic Here.

Latin Americans are some of the most voracious users of social media, and according to a new Forrester Research report, that love affair with social also extends to mobile.

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons.

InMobi has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

While consumer usage of smartphone and tablet devices for shopping purposes is on the rise, the devices’ place in the purchase path is varied. According to several pieces of research by Google, ForeSee Results and Nielsen, shoppers may start in the mobile channel for product research but then purchase in-store. They also may use mobile for product research on the go, then later purchase online on a PC or tablet.

comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. DOWNLOAD Report Here.

eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.

The Federal Trade Commission warned marketers of six mobile applications that provide background screening apps that they may be violating the Fair Credit Reporting Act. The FTC warned the apps marketers that, if they have reason to believe the background reports they provide are being used for employment screening, housing, credit, or other similar purposes, they must comply with the Act.

With Super Bowl 2012 marking the first time that the big game will be streamed live on computers and mobile devices, the Interactive Advertising Bureau (IAB), “Super Bowl Goes Mobile.” DOWNLOAD Report Here.

More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. DOWNLOAD Report Here.

Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retail websites—marketers must continue efforts to make sure those sites meet mobile shoppers’ expectations.

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.