Local news is going mobile. Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. DOWNLOAD REPORT HERE.
Mobile
Hola Networks & Adsmedia unite to offer Mobile capabilities.
Adsmedia has been selected by Hola Networks to exclusively develop web portals for publishers across its network and provide their MarketPlace solution for Hola’s mobile advertising clients.
Mobile Marketing Association – Mobile Advertising Guidelines.
The MMA (Mobile Marketing Association) published the fifth edition of its “Mobile Advertising Guidelines,” which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem members with industry-standard technical specifications and best practices. The MMA also published two complementary documents for emerging opportunities in mobile marketing: Draft Guidelines for Rich Media and the Universal Mobile Ad Package. DOWNLOAD REPORT HERE.
The 2010 Mobile Year in Review
comScore, Inc. released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. DOWNLOAD REPORT HERE.
The Future of Smart Mobile Devices.
Momentum in the mobile device market has swung in favor of smartphones, led by the allure of Apple’s iPhone and the legion of now-viable competitors it has spawned.
Mobile is a must for reaching U.S. Hispanics
We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a recap of these studies as well as examples of some great Hispanic mobile websites. By Lee Vann is founder and CEO of Captura Group Captura Group.
Hispanics & Asians are Most-Likely Smartphone owners in the U.S.
As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone.
Marketers will utilize Mobile Marketing & Increase Spending on Mobile Platforms.
The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010, according to a new survey from the ANA (Association of National Advertisers) in partnership with the MMA (Mobile Marketing Association).
Consumers expect Mobile Ads to Inform.
With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device. Catering to their preferences for ad formats and features could help the mobile audience warm up to the usefulness of the channel.
