Mobile

For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone.

EPMG announced that it will partner with MobileEdgeMedia Group to provide a mobile platform; Connect, as part of EPMG’s portfolio of services to extend reach to the multicultural audiences.

Retailers both online and off had better get their mobile act together — because their customers are already using cell phones to shop, research, compare and find better deals elsewhere.

The ever-increasing sophistication and accessibility of web-ready mobile phones has made using a phone for information and entertainment needs an essential part of everyday life for millions of Americans. However, not everyone is connecting to the mobile web in equal measure. Demographic data on mobile phone usage reveals that U.S. Hispanics, especially younger Hispanics, have been over-indexing in mobile media usage for years.

Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks.

“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone.

The latest estimates of telephone coverage, released last week by the National Center for Health Statistics, found that 25% of households (and 23% of adults) in the second half of 2009 had no landline service and only cell phone service (just 2% of households had no telephone service of any type). For certain subgroups in the population, the numbers are considerably higher: 30% of Hispanics are cell-only, as are 49% of adults ages 25-29. DOWNLOAD REPORT HERE.

American consumers who don’t qualify for a traditional post-paid cell phone plan are driving the growth of the pre-paid wireless marketplace. This segment of the wireless market has grown at higher rates than the post-paid market, in part due to the recent recession.

However, even in today’s tough economy, this segment of low-credit prospects represents a discrete subset of the overall wireless market. Acknowledging this, pre-paid wireless marketers have expanded their horizons searching for other reasons people choose a pre-paid plan.

A new report from MocoSpace is a result of data generated from MocoSpace servers on a daily basis, then averaged over a 30 day period. There were some interesting findings on Hispanics, which bode well for both iPhone and Android. DOWNLOAD REPORT HERE.

75% of Hispanics own a cell phone and according to ComScore 71% of them consumer/ download mobile content vs. 48%. Also they respond to text campaign twice as much as non-hispanic mobile users. 6% vs. 3%! What a great opportunity for businesses wanted to reach this fast growing market. Univision launched a Copa Mundial iPhone App which is fantastic!! check the iPhone app store to download it for free!!! By Liliana Gil – Cultural Intelligence – Managing Partner. Available at HispanicCMO.com

Most brands and retailers have not figured out how mobile can really deliver on its promise of sending the right message, to the right customer, at the right time and place — the ultimate dream of digital marketing. It is not their fault, as many come to mobile marketing with a lens limited by the existing paradigms of TV, Internet and direct marketing.

The Mobile Internet may be just as reliant on social networks as it is on the mobile data network itself. Ground Truth™, the mobile measurement firm that provides precise, timely and actionable mobile intelligence, today revealed that social networking activity comprises more than half of the time spent on the Mobile Internet. Ground Truth also reported that users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile. Available at HispanicPRpro.com