Digital
Media Industry Concentration: Detailed List of Largest Sellers of Advertising
In this post I’m including the detailed top 20 media owner list (referring to the largest sellers of advertising based outside of China) with estimated ad revenue from 2016 to 2022 for each of them on a pro forma basis to account for acquisitions and dispositions that each of the current top 20 made over those years, and reflecting gross ad revenue to include ad networks (but not including software-based revenue). By Brian Weiser
Out of Home Advertising up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019
Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks a critical milestone for OOH, with 2022 outpacing the previous record set in 2019. The news aligns with recent research from Magna, which shows that OOH produced greater growth than any other core ad medium in the past year.
ESTRELLA MEDIA’S virtual Upfront set for Tuesday May 9 – ‘Bold & Bright, Stronger Together’
Estrella Media announced its 2023/2024 virtual Upfront presentation will be available for streaming on Tuesday, May 9. The media company's content, digital, and sales leaders will present the company’s plans to serve their marketers’ and advertisers’ needs.
Telemundo Stations bring local news to Samsung TV Plus
Samsung TV Plus users can access premium local Spanish-language breaking news coverage and original content from Telemundo stations 24/7 by streaming the stations’ regional free ad-supported TV (FAST) channels. The first two channels to launch today include “Noticias Telemundo California” and “Noticias Telemundo Florida,” with two more channels – “Noticias Telemundo Noreste” and “Noticias Telemundo Texas” – expected to launch in April.
What Is TV? [REPORT]
Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)'s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the impact—and opportunities—for marketers.
Telemundo Deportes announces exclusive coverage of EL CLÁSICO DE MÉXICO INCLUDING CLÁSICO WEEK FESTIVITIES AND THE CHIVAS VS. AMÉRICA MATCH
Telemundo Deportes, the U.S. broadcast home of Chivas de Guadalajara, will present week-long exclusive coverage of El Clásico De México from Mexico City and Guadalajara across all platforms. Coverage kicks off today, March 14, featuring Clásico Week celebrations leading up to the match between the biggest rivals in Mexican soccer, Chivas and América.
Connectivity is driving how Americans are engaging with TV
With so much excitement in the streaming industry, it’s easy to lose sight of what’s underpinning the way audiences now engage with television. In fact, there likely wouldn’t be this much excitement about streaming if it weren’t for the widespread adoption of digital connectivity that took place as audiences dove into new content options in mid-2020 to stay occupied as the COVID-19 pandemic set in.
CBS Sports “Golazo Network” to launch
CBS Sports will launch CBS SPORTS GOLAZO NETWORK, a 24-hour direct-to-consumer digital network in the U.S. dedicated exclusively to global soccer coverage, on Tuesday, April 11.
Canela.TV premieres 100% Futbol for Soccer Fans
Canela Media announced new programming for soccer fans on Canela.TV’s sports- focused vertical Canela Deportes, 100% Futbol. The show will air live three times per week on Tuesday, Thursday and Sunday exclusively on Ca
Eli Vazquez named EVP of Telemundo Deportes
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
FUSE MEDIA presents 2023-24 Programming line-up at GROWTHFRONTS
Fuse Media announced its 2023-24 Upfront strategy at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) “Diverse Owned and Targeted Media GrowthFronts.” With an expanded roster of DEI-focused channels to provide advertisers with unparalleled opportunity to connect with young, multicultural consumers, and a programming lineup that champions this audience, Fuse Media holds a truly unique place in the media landscape.
EstrellaTV announces ¡ALEGRA TUS DIAS! new Daytime Line Up
EstrellaTV is launching its new daytime lineup and theme, ¡Alegra Tus Dias! (Brighten Your Day). The new programming lineup starts with the premiere of the leading morning show in Mexico, Venga la Alegria, which will air at 12 p.m. ET/11 a.m. CT/9 a.m. PT and will feature local and national news and entertainment breaks. The fan-favorite 100 Latinos Dijeron follows, as does Cine Clasico, the morning movie. The highly respected and most-watched gossip show in Mexico, Ventaneando, anchors the new lineup at 4 p.m. ET/3 p.m. CT.
Canela Media celebrates International Women’s History Month
Canela Media will be celebrating International Women’s History Month this March with special programming across all its verticals, including Canela.TV, Canela Kids, Canela Music and Canela Deportes.
Carlos Moreno joins MundoNow as Senior Executive Producer
MundoNow announced the appointment of Carlos Moreno to Senior Executive Producer. In addition to his excellent coverage of breaking news that affects the Hispanic community, Mr. Moreno will also spearhead content creation around two critical, yet underserved platform verticals: MundoMejor, an original series of inspirational stories that focus on the good in this world, and MundoPride, an LGBTQ+ bilingual news and culture portal that will focus on Latino stories centered on living life proud. Moreno will be based in Denver, Colorado, where he will closely monitor stories and news from across the U.S.
Introducing Entravision Plus
Entravision announced the launch of Entravision Plus, the newest way for companies to effectively connect and engage with Hispanic consumers through over-the-top (OTT) media and Connected TV (CTV).
Seen on screen 2023: The impact of diverse talent in media [REPORT]
As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV
Representative content drives bingeability across streaming platforms
If there’s one thing audiences want when they tune in to watch a program, it’s to see stories and experiences they can relate to. That’s the basic premise of representation, and it can have a direct impact on viewership. It can also fuel an audience’s appetite to watch more content—a critical component to success in an ever-growing landscape of content choice.
The future of audience measurement: an echo from the past
Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in tim
Canela Media announces new season of “Secretos De Villanas’ along with an all-new Spin-Off Series, ‘Secretos De Protagonistas’ for 2023
Canela Media announced a second season of its highly successful original reality series ‘Secretos de Villanas’, as well as an all-new spin-off series ‘Secretos de Protagonistas’, both of which are slated to premiere in 2023.
Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022, Driven by 36.9% Growth in the US; Poised for Faster Growth in 2023
Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at an accelerated 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from leading media economist PQ Media.
