Dr. James Collins, Senior Vice President of Information Systems and Custom Analytics, Scarborough Research and Dr. Kathleen Mahoney, Research Director for Strategic Planning, The New York Times, presented their analysis of free daily newspaper readership at the 2005 Worldwide Readership Research Symposium in Prague.
Newspapers
Internet-published Newspapers & Its Impact On Newspaper Audience Estimates.
Traditional newspaper audience measurement (in the United States) asks respondents to report whether they “read or looked into” a specific list of printed newspapers. The emergence and popularity of newspaper websites holds the
potential to cloud the answer to this question for some respondents.
Are Free Daily Newspapers Competition Or Opportunity For Traditional Paid Products?
The consumption of paid newspapers in the United States and most other mature print news markets has been in slow but general decline throughout the last four decades. Much of this decline has been precipitated by a variety of (usually)
free electronic news and information sources – most notably radio, television and now the internet.
Hispanic Owned Publications Study Demonstrating Growth In Circulation & Ad Revenue.
An 80-page report detailing the strengths of publications owned by Hispanics was released during AD Week activities in New York. The report titled, The Strengths of Hispanic Owned Publications, showed that in 2004 there were 704 Hispanic newspapers with a combined circulation 16,783,321.
