Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.
Outdoor
Digital Billboards hold Driver’s Attention.
According to a study by the Center for Crash Causation and Human Factors at Virginia Tech’s Transportation Institute, a driver’s performance, speed maintenance, and lane keeping were not measurably impaired in any way along highways and other roads with billboards.
Peter Milian promoted to VP of Sales of So. Florida & Multicultural at Clear Channel Outdoor.
Peter Milian has been promoted to Vice President of Sales for the South Florida Market and Multicultural at Clear Channel Outdoor (CCO). Mr. Milan has been with Clear Channel Outdoor for 14 years.
For the past 8 years he he was the Director of Multi-cultural Sales & Marketing, contributing to significant revenue growth and creating great awareness for CCO nationally within the advertising industry.
86 % of visitors to healthcare facilities recalled ads from waiting rooms and treatment areas.
Eighty-six percent of those exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media Network study by Arbitron Inc.
Alternative Out-of-Home Media Forecast 2007-2011.
Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes.
