Media

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

iHeartMedia announced that Pedro Javier González has been named Senior Vice President of Programming for iHeartLatino. González will report to Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino and Brad Hardin, Executive Vice President and General Manager for iHeartMedia’s National Programming Group. He will be based out of Miami.

Burson-Marsteller and TSE Consulting, have published their second annual “Olympic Sports Social Media Ranking,” which analyses the social media footprint of the International Olympic Committee (IOC) and its 40 International Sports Federations.

¡HOLA! TV has signed a distribution agreement with Altice and COX Communications, which will allow the channel to expand its presence in the competitive US Hispanic market, where it launched in 2014.

Laura Molen – Executive Vice President, Lifestyle and Hispanic Advertising Sales Group NBCUniversal announced that Ana Ceppi has joined their team as Senior Vice President, Hispanic Strategy and Client Experience. She will act as a key advisor and liaison to our external client and agency partners alongside our colleagues across NBCUniversal as we continue to drive growth and success in the Hispanic marketplace and with the Telemundo brand.

Technology has redefined the ways we communicate, read, bank, listen and shop. In fact, U.S. adults now spend more than three hours a day using the internet and apps via computers and smartphones. That usage represents double-digit growth from last year.

Carnival Corporation announced it is partnering with Univision Communications Inc. (UCI) to develop the first O·C·E·A·N primetime series. The show will air on Sundays at 8 p.m. ET/ PT (7 p.m. CT) beginning January 7 on the Univision Network.

Noticias Telemundo announced special news coverage on the conditions in Puerto Rico three months after Hurricane Maria, airing Wednesday, December 20 on “Al Rojo Vivo con María Celeste” at 4 p.m./3 C and “Noticias Telemundo” newscast at 6:30 p.m./5:30 C.

Discovery en Español and the National Football League (NFL) join forces for AVENTURA NFL, an action-packed half-hour special that takes a 360-degree look at the culture and passion found in the NFL gameday experience.

The Telemundo Station Group announced the leadership team for WZDC Telemundo. Janette Luviano will lead the station’s newsroom as News Director, Will Hildebrandt has been named Vice President of Sales, and Nestor Alvarenga will oversee and execute the station’s community affairs strategies as Community Manager.

HOLA USA has named Miguel Sirgado Editor-in-Chief. Sirgado will oversee editorial content for the Hola USA brand.

Less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, with the click of a button, consumers can access their favorite radio station in sunny San Diego, listen to weather updates in New York or listen to pop music walking to school in Denver.

Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B. Televisa has acquired a license to the brands and content from FMG’s collection of digital publications for Mexico and will launch a new FUSION branded 24-hour cable network in Spanish.

Herb Scannell, the recently appointed CEO of mitú, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz.

Pasiones  has acquired the Latin American rights to premiere the sensational Mexican drama Soy Tu Dueña (“A Woman of Steel”), which will debuted on Tuesday, December 5.

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

The Telemundo Station Group and ZGS Communications, Inc. (ZGS) announced they have entered into agreements that, once the necessary Federal Communications Commission (FCC) and other governmental approvals are obtained, will result in the Telemundo Station Group acquiring the 13 television stations, serving 10 markets, currently owned by ZGS. 

SiriusXM announced the launch of ‘Telemundo,’ an exclusive channel making the network’s programming available to SiriusXM listeners, beginning December 1, 2017.    

This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective.  By Nigel Hollis

The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.