Media

Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general.

The report provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S.

Viewers of ZEE Mundo and fans of Bollywood films will now be able to access the wide variety of programming this genre offers from an all-new website at www.zeemundo.com.

Every now in then in your life you need to take some time off and travel along the mystic side of the river trail for whatever reason.  My case, a full knee replacement last week, a TV and an iPhone.  Watching TV with an elevated leg that I was icing aggressively after therapy, I came across a documentary on Starz Network about a 1970s trovador out of Detroit of Mexican decent called Rodriguez that frequented the local dive bars and belted out lyric and tunes that motivated the day that would make Bob Dylan look “more’ than twice.  By Gene Bryan / HispanicAd

A new study conducted by Radius Global Market Research and MorphoTrust USA, part of OT-Morpho, shows the majority of the U.S. public is ready for the traditional plastic driver’s license to go mobile.

Azteca America presents a tribute to Juan Gabriel this Sunday, August 27 starting at 3 pm/ 2 C with four specials on the life, death, and legacy of one of the most iconic stars in Latin American music.

The start of the sixth season of “La Isla” will premier on August 28 at 8 pm/ 7 C. 

Amisha Gandhi, head of influencer marketing at the software giant SAP, wanted to inject more value into the company’s Leonardo Live event centered on digital innovation and transformation. She invited five top influencers to participate in the two-day conference, which took place earlier this summer in Frankfurt, Germany, and attracted 1,500 attendees, including C-level and senior digital executives.  By Matthew Schwartz

Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), announced  that it has sublicensed from beIN SPORTS, the radio rights for some of Europe’s top football clubs from Spain, Italy and France including Real Madrid, Barcelona, Paris Saint-Germain, Juventus, AS Roma, and Inter Milan. 

GLR Media Networks and international sports radio brand talkSPORT announce that they have launched an exclusive partnership for broadcast radio distribution and ad sales representation of the hugely popular English Premier League (EPL) in Spanish.

Video didn’t kill the radio star. In fact, radio has recently seen record numbers across some coveted demographics, reaching 92% of Millennials each week. Nor did television kill the theater star, as the success of Hamilton attests. Even so, it seems that the birth of any new technology or media will stir predictions about the impending demise of its predecessor.

Consumer demand for streaming services has opened the door for new players. Snapchat has signed development deals in the past year with Walt Disney’s ESPN, Discovery, the NFL, A+E Networks, Time Warner’s Turner Broadcasting, and Vice Media. Twitter recently signed on to stream several sports leagues, which is on par with its strategy to carve out their share of the live streaming category. Facebook will stream 20 MLB games for free this season. And YouTube TV is now streaming live TV for cord-cutters around the globe. But it’s not just social networks looking to capitalize on the popularity of streaming. Comcast now allows its X1 customers to stream Netflix seamlessly from their service.

Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.  Its burgeoning power can be vividly seen when assessing the consumption patterns, habits and trends of Gen-Z.   By Graeme Hutton

“Cuéntame Más” (Tell Me More), a new and innovative show that will join the weekday national lineup of the popular UniMás Network, will offer viewers stories and interviews from the network’s team of news and entertainment reporters, with a variety of original local programming. Topics for the Texas-based production will run the gamut from music and movies to intimate interviews with today’s hottest celebrities and pop culture icons. The show will air at 5 p.m. ET/PT (4 p.m. CT) on Fridays on UniMás.

The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.

Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia™, will present exclusive coverage of the FIFA Interactive World Cup 2017, an annual esports competition to crown the best EA SPORTS™ FIFA player in the world, taking place August 16-18 live from London.

In the 1970s and ’80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say “women 18-45” for a new laundry detergent, with which they could negotiate with any one of the three — then four — broadcast networks. Frankly, although data has become the new lingua franca, this process is still very common.

The Univision Network announced the premiere of “Mi Marido Tiene Familia” (My Husband Has a Family), starring Daniel Arenas and Zuria Vega. The primetime comedy premieres on Monday, August 21, at 9 p.m. ET/PT (8 p.m. CT).

So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is going to communicate without sound.  by Nigel Hollis

Investors have banged Twitter pretty hard of late. Criticized for flat user growth, the company’s stock has dropped as much as 13% during recent midday trading.  Despite this, users in Latin America have made the platform an integral part of their social media consumption habits.