Media

Moms in the US spend more time on the internet than with either television or radio, at 3 hours 31 minutes of usage per day, according to a survey of mothers conducted by Edison Research in January.

Clio Sports recently announced the 2017 Sports Marketing Award winners honoring Austin-based LatinWorks with four awards for their campaign with Major League Baseball (MLB) #PonleAcento (Put An Accent On It).

Telemundo Deportes trevealed its team of presenters and commentators for its upcoming coverage of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2.

Univision Communications Inc. (UCI) unveiled its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions.

NBCUniversal Telemundo Enterprises announced that Telemundo Network and its entertainment cable channel Universo signed an exclusive content partnership with VICE Media, a global youth media brand.

Azteca America kicked off its 2017-2018 Upfront roadshow in New York by announcing a roster of new programs

NBCUniversal Telemundo Enterprises announced a robust lineup of new innovative programming for the 2017-2018 television season

This year CNN en Español is celebrating its 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism.

Pasiones will air the heartfelt Korean novela Contrato Para Una Boda (“Marriage Contract”) on both its U.S. and Latin American feeds.

In this report, they examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.

Until recently, social-media influencer marketing has looked a bit like the Wild West (with better teeth),@ but it looks like the sheriff is coming to town.

The term “Dark Social” is being kicked around every so often by marketers. In this post, we’ll answer some of the most important questions about the topic: what is it, how does it affect your brand and how you can measure it?

Spanish Broadcasting System, Inc. announced that Donny Hudson has been named General Manager and Vice President of SBS Miami supervising all operations at WXDJ-FM (EL NUEVO ZOL 106.7FM), WRMA-FM (RITMO 95.7FM), WCMQ-FM (ZETA 92.3FM), and the LaMusica app.

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

Azteca America  announced that Melissa Covarrubias was named the Vice President and General Manager of Azteca Houston, KYAZ-TV.

Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now.  by Nigel Hollis

CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.

Influencer marketing has never been more important.  With 25% of internet users employing some form of ad  blocking, and consumers  continuing to trust word of mouth over all other forms of marketing, brands are increasingly  turning to influencers to help get their message across with more passion, creativity and authenticity. 

Privacy is a tricky topic.  It’s sort of like Fight Club, with the first rule being “You do not talk about Fight Club.”  Privacy is a topic that most people don’t, can’t or won’t talk about — and I can’t blame them!

Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.