Media

At Nielsen, we analyze the return on investment (ROI) across thousands of brands every year through our marketing mix models, and we’ve seen a wide variety of ROI results among Spanish TV advertising efforts. And the good news is that driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.

Azteca America announced that they have entered into three affiliate agreements with Entravision Communications Corporation. As part of the agreements, a group of full-power stations serving San Diego, Laredo, Texas and Yuma, Arizona/El Centro, California will become Azteca affiliates.

UniMás announced the premiere of its new psychological thriller “La Hermandad (The Brotherhood) on Sunday, March 5 at 10:00 p.m. ET/PT (9:00 p.m. CT).Edit summary

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up with a question: Are brands spending too much money on the wrong content?

PACO Collective (PACO) announced that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

A decade after the emergence of smartphones, Facebook and Twitter, more than four out of five adults in the U.S. (86 percent) report that they constantly or often check their email, texts and social media accounts, according to part two of the American Psychological Association’s (APA) report Stress in America™:  This attachment to devices and the constant use of technology is associated with higher stress levels for these Americans.

Fasten your seat belts for the world premiere of Univision Network’s latest action series “La Piloto” (The Pilot), W Studios’ first production making its debut on Tuesday, March 7, at 10:00 p.m. ET/PT (9:00 p.m. Central).

Entravision Communications Corporation announced that it has entered into a definitive agreement to acquire the business of Headway, a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.

ZEE Mundo has launched the new “Escena del Crimen” (or Crime Scene in English)

Telemundo announced that Claudia Foghini has been promoted to Executive Vice President, Talent Management and Production Services at Telemundo Networks and Studios. 

Westwood One and the NCAA announced it will broadcast the 2017 NCAA® Men’s Final Four in Spanish, the Championship’s first-ever Spanish language broadcast on any platform.

Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.

Seven in 10 US internet users will use social media regularly in 2017, according to eMarketer’s latest forecast. However, the ways in which social media users connect with friends, family members—and, of course, brands—vary greatly depending on the user’s age.

“El Beso del Escorpión”premieres Monday, March 6 at 10 am/ 9 C on Azteca America

Azteca America announced that it will once again host its Upfront showcase in New York, Chicago, Los Angeles and Dallas, and this year will add a fifth stop in Miami to celebrate the launch of Azteca’s new full-power Miami station, WGEN.

Univision Communications Inc. (UCI) will host its annual upfront presentation on Tuesday, May 16, 2017. 

Award-winning journalist and co-anchor of “Noticiero Univsion” María Elena Salinas will be inducted into the National Association of Broadcasters (NAB) Broadcasting Hall of Fame at the 2017 NAB Show Television Luncheon on Monday, April 24 in Las Vegas.

Telemundo announced that Vanessa Pombo has been promoted to the newly created position of Vice President of Production Management and Business News, Telemundo Network.

Univision Communications Inc. (UCI) announced the return of radio personality, Luis Jimenez, to New York’s airwaves with a new morning drive show debuting on March 13.

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio.