Media

Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace.

LBI Media, Inc. announced that it has signed a multiyear agreement with DISH to expand its Estrella TV Network’s presence and distribution in U.S.

Univision, UniMás, and Galavisión are once again on Charter Communications’ Spectrum systems nationwide.  By Adam R Jacobson – RBR + TVBR

Univision, UniMás and Galavisión went dark on Spectrum across the nation, leaving subscribers in New York and Los Angeles without a key source of Spanish-language programming.  By Adam R Jacobson – RBR + TVBR

Not surprisingly, Hispanics are showing up to watch the crown jewel of all football events year after year. They’re not only doing it in big gatherings with their friends and family, but are watching in-language broadcasts, either streaming or on cable. What does this year hold for Hispanic viewership? We can predict that the number of Hispanics tuning in to watch will only grow larger. Will you be watching this year and, most importantly, what delicious snack will you be taking to your watch party?  Courtesy of Lopez Negrete Communications

As might be expected, mobile is a healthy part of the mix, with almost half of companies listing mobile commerce and payments as one of the top ecommerce activities they’re involved in, based on a new study.

Entravision Communications Corporation announced that as part of its three-year deal signed with the NFL starting with the 2015 season, it will broadcast Super Bowl LI taking place in Houston, TX between the AFC Champion New England Patriots & NFC Champion Atlanta Falcons.

Part of State Farm’s Hispanic social presence, Alma also developed a mini online sitcom rooted in Hispanic insights called Los Asegurados or The Insured in English.

With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean death to an influencer’s credibility, audience and engagement?

Pointing not only to an influx of fake news and spam, but also an ongoing challenge to distinguish what’s real and what’s not, Google took down 1.7 billion ads last year that violated its advertising policies—more than double the amount it removed in 2015.

In order to gain the credence of a wary audience, we have to stop selling and start communicating. Advertisements have become invisible to most and for those who still see them, skepticism has replaced intrigue.

The grandfather of the digital video space is still looking pretty youthful. Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.

93.1FM Amor of Spanish Broadcasting System, Inc. (SBS) has announced the premiere of its new morning show, “La Bodega de la Mañana”.

NBCU Telemundo Enterprises announced the launch of Telemundo Films, a new business unit under its Telemundo Studios operation that will develop, produce and market feature films in English and Spanish for the growing movie-going US Hispanic market.

The series marks the first co-production between Univision Story House and Netflix.

Throughout history, we have devised the means to ensure our voices are heard—from the telegraph to telecommunications satellites roaming the orbit. Over the last decade, however, social media has changed the way we communicate in a way that has been revolutionary. It has, literally, given those with just a voice the power to speak to the world and has provided consumers with a platform to break news, start dialogues and share views about content.

Univision Communications Inc. announced the nationwide expansion of the radio magazine show, “En Boca de León” (In León’s Mouth) hosted by Emmy Award-winning journalist León Krauze, who is also the anchor of the 6 p.m. and 11 p.m. newscast on Univision Los Angeles KMEX 34.

Azteca America announced that it will return for the second consecutive year as the exclusive U.S. Spanish-language broadcaster of the MISS UNIVERSE Competition.

Univision Communications Inc. (UCI) announced that Rick Resnick has been promoted to Senior Vice President of Sports Partner Solutions.

ESPN and Golden Boy Promotions today announced a multi-year, international agreement for a series of fights to be televised live on ESPN2 and ESPN Deportes.