Media

Telemundo Deportes announced “Día de Gallos,” the first-ever sports podcast offered by a U.S. Spanish-language broadcast network

72% of marketers consider data analysis more important than social media skills  [REPORT]

Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront.  By Shannon Greenwood, Andrew Perrin and Maeve Duggan

According to UBS Evidence Lab, 54% of 18- to 34-year-olds visit YouTube at least once per day, making it the third-most popular social media platform for daily usage among this age group.

Estrella TV announced that it is launching its first ever national morning newscast and a morning show.

After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.

Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.

Veteran direct marketers believed that non-DR TV couldn’t be measured. But that was before advances in digital measurement and data analytics. Thanks to these technologies, behavior can now modeled and predicted in online and offline channels.

TV networks want to give us more stuff: programming content and advertising. Trouble is, much of that can spill over into irregular time segments. Now it seems one of the key consumer TV tools might be in jeopardy.

Fuse announced a multi-platform expansion of its relationship with Gabriel “Fluffy” Iglesias.  This includes the addition of three new digital series, along with the renewal of Iglesias’ hit Fuse TV original.

Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum

Entravision Communications Corporation announced the official launch of its new radio format in Los Angeles, La Suavecita.

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.

For the time being at least, influencer marketing is a popular and effective way to reach consumers. Influencer platform Bloglovin’ sought to find out how female consumers feel about the tactic, and what would cause them to respond in a negative way to influencer posts.

Many entertainment marketers are still employing a mass-market, broad-strokes approach that TV commercials offer. But this kind of mindset does not translate to influencer marketing.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic TV Upfront Report.  View and download for FREE

Noticias Telemundo presents the US premiere of the acclaimed documentary “Astral,” a revealing look at the hardships experienced by immigrants attempting perilous voyages across the Mediterranean Sea to reach the safety of European ports, this Sunday, December 25 at 11:30 AM ET/10:30 CT.

Nielsen announced an increase in the panel in 48 Portable People Meter (PPM) markets as part of its ongoing efforts to advance audio measurement. Nielsen will boost the effective sample size of the panel by 10% across all markets and demographics starting mid-2017.

Univision Deportes announced that it is rounding out its portfolio with the launch of a new national sports radio network called Univision Deportes Radio.

As digital video technology rocks the boat, the hegemony of Nielsen television ratings, GRPs and age/gender demographics is being challenged by splintered metrics for TV platforms ranging from national and local TV to VOD, OTT and programmatic, from linear to mobile and addressable … among others.  What measurement methods and metrics make sense for this new landscape?