Media

NBC UNIVERSO announced it added “Sons of Anarchy” en Español to its upcoming 2017 slate.

Azteca America announced that full-power station WGEN Miami will join its growing station group. The network has signed an affiliation and sales agreement and beginning on December 1, 2016, WGEN will air Azteca programming on channel 8 in Miami.

Many kids become internet users before they learn how to walk. But even as the age at which kids get a smartphone creeps downward, most lack one of their own, as explored in a new eMarketer report, “US Kids and Digital: Gauging How Digital These Digital Natives Really Are”.

In 2016, consumer packaged goods and consumer products advertisers in the U.S. will spend $5.97 billion on digital marketing, an 18.2% increase over last year. And why not: market research company IRI reports that 76% of CPG shopping trips start online, and many consumers continue researching products and comparing prices on smartphones while in the shopping aisles. Consequently, brands are targeting 60% of their digital spend to mobile devices.

TubeMogul has conducted some interesting research on the changing nature of GRPs (gross rating points).  Edit summary

When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

In a letter to “colleagues and friends,” MundoMax President/CFO José I. Molina referred to conversations held over the last few months with the RCN-owned Spanish-language broadcast TV network in saying, “We are in the final stage of winding down our affiliate network.”  By Adam R Jacobson – Radio + Television Business Report

Erick Mora has been promoted to Sports Director for Telemundo 39 Dallas-Fort Worth / KXTX.

When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.

Forrester predicted that as social media matures, branded communities would make a comeback. Marketing leaders report they’re significantly less satisfied with Facebook and Twitter marketing.

Univision Austin announced the debut of three new radio programs on its local airwaves, including the recently launched “El Show de Renzo y Maria Esther” based out of Houston, in addition to “Karen La Coqueta” based out of Dallas and “Leslie Montoya” based out of Austin.

NBC UNIVERSO celeb-reality series “Larrymania” Season five starring Regional Mexican singer, Larry Hernández returns with new episodes on its regular time this Sunday, November 27th at 9 PM ET/8C.

Telemundo 47 / WNJU announced that Orietta De Luque is the new Co-Host of Acceso Total, the station’s popular entertainment and lifestyle program that airs Monday to Fridays at 10:00 AM ET.

The seventh edition of this yearly report takes a closer look at the evolving role of TV and media in consumers’ daily lives.

V-me Media, Inc. announced the January launch of its first English language network, Primo TV. 

Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adopt

Comcast selected Primo TV and Kids Central, both of which will provide quality family programming targeted to bicultural Hispanic youth.

The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea

The Mobile Marketing Association (MMA) together with Kantar Millward Brown, released its 2016 Global Mobile Trends Report, the second annual and largest review of mobile campaigns.

If as the saying goes, “There’s no crying in baseball,” shouldn’t we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further—to social media.