Media

While streaming music has certainly taken off over the last few years, radio continues to reign as the go-to music listening format and device for US consumers.

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.  Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.  That’s basically what Facebook is doing nowadays.  by Julia Angwin and Terry Parris Jr. / ProPublica

More than half of marketers in Europe and the US are using social data for their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time.

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

Telemundo Deportes announced the expansion of “Titulares y Más Coors Light” t starting Saturday, November 5.

Nielsen announced that it plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients.

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present.

TuYo Media announced the launch of its’ TuYo Radio on DASH radio and the return of international star Rocio “La Peligrosa” Sandoval to radio.

NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.

Azteca America will launch RABIA, a drama series, on Tuesday, November 1 at 9:00 p.m. EST.

Univision Communications Inc. (UCI) announced the appointments of Lourdes Diaz as President, Entertainment and Adrian Santucho as Executive Vice President, Univision Studios.

Telemundo announced the appointment of industry veteran Ingrid Sanchez Graham to Senior Vice President of Creative Operations.

NBCUniversal Telemundo Enterprises announced the creation of Telemundo International Studios (TIS). 

The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.

Discovery Familia, one of two networks Discovery Communications offers in the U.S. Hispanic market, announced the Spanish premiere of QUINCEAÑERA

Combate Americas announced that it has named multiple-time professional world wrestling champion and former Mixed Martial Arts (MMA) star Alberto “El Presidente” Rodriguez, formerly known as Alberto Del Rio and Alberto El Patrón, as its president.

When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.

Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.

Hispanic consumers are significantly more likely to engage with mobile to manage their finances, with 78 percent using a mobile banking app, compared to approximately half (51 percent) of non-Hispanics.

For the seventh consecutive year, Semana de La Mujer (Ladies Week) returns to ESPN Deportes to support breast cancer awareness and highlight the significant roles women play in today’s world of sports.