Media
Attention In Advertising
The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:
Threads and the Future of the Social Media Landscape
Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time conversations. Threads also allows users to upload photos and videos to the feed.
Nicole Burri named Regional VP of Sales for Telemundo Colorado & Utah
Telemundo Colorado / KDEN and Telemundo Utah / KULX today announced that Nicole Burri has been promoted to Regional Vice President of Sales for KDEN & KULX, effective immediately.
Using Radio to Drive Growth in Local Markets
Supporting and connecting with local communities can pay dividends for brands, studies show
Grace Agostino named VP Network Sales at Nueva Networks
Nueva Network, an Audio Media company with digital extensions and offices in New York, Atlanta, Boston, DC and Los Angeles is proud to announce the appointment of Grace Agostino as Vice President of Network Sales.
Will 2023 Be an Upfront for the Ages?
Buyers and sellers are aligning around today's viewing behavior
The Mobile Phone Keeps
Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time.
Secretos De Las Indomables arrives exclusively on Canela.TV
Canela Media announced that their new original series, ‘Secretos de las Indomables’, will premiere on Canela.TV, the company’s free Spanish-language platform, on August 17. The series will consist of 10 episodes, with new episodes available weekly.
Cesar Conde upped at NBC Universal and now will once gain oversee Telemundo.
NBC Universal has added more responsibilities to Cesar Conde now chairman of the NBC News Group. He will add oversight of Telemundo as well as NBC Universal Local TV.
Mic Drop: Global Artist Camilo Joins Ritmo y Color McDonald’s, Inviting Fans Nationwide to Vote for Concert Destinations
Fans across the country are in for the hottest music and art mashup of the summer with the return of Ritmo y Color. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner, Camilo, plus augmented reality art installations by seven visual artists across select U.S. McDonald’s restaurants.
What New Social Media Laws Mean for Brands
Federal and state laws regulating social media for teens and children could have repercussions for advertisers
Audiences transcend marketing channels; measurement can do the same
There is no shortchanging the complexity of today’s media industry, or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t grant marketers any leeway when it comes to delivering on business objectives. In reality, we know that increased complexity simply amplifies accountability.
AM16 Agency launches
NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA's capabilities with NEON16's innovative approach to cultural storytelling and experiential activations.
Garcia named President & GM of Univision Miami
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
Why a Great TV Viewer Experience Is About More Than Creative
How ad repetition, ad latency, and downtime between ads present a growing challenge in today’s multiscreen TV world
The eccentric Lion from Los 50 confirms more of his chosen celebrities
The eccentric Lion from Telemundo’s new reality, Los 50, confirmed more celebrities who will join the most ambitious reality on Hispanic TV premiering Tuesday, July 18 at 7pm/ 6c. Luis “El Potro” Caballero, Sebastián Caicedo, Nicole “Nicky” Chávez, Jessica Coch, Lambda García, Julia Gama, Julieta Grajales, Fernando Lozada, Dania Méndez, Ojani Noa, Luis Ordaz “Rey Grupero”, Yulianna Peniche and Alam Slim confirm their arrival to the luxurious hacienda, where they will be disconnected from the outside world and have to endure all the drama in their hopes of winning up to $350,000. The remainder of the 50 participants will be unveiled during premiere night.
Podcasting’s Largely Untapped Hispanic Frontier
At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques to captivate this vibrant market.
Hispanic Radio Execs Weigh In On AM, 2024 Political
The Executive Roundtable at the Hispanic Radio Conference brought together industry leaders to discuss key topics and trends impacting the Hispanic radio landscape. Moderated by Jay Meyers, President/CEO of Broadcast, Management, and Technology, the panel included Eric Garcia, VP of Multiplatform Sales at TelevisaUnivision, Donny Hudson, EVP Local Media at SBS, Maire Mason, EVP/GM at Spanish Broadcasting System, and Jeffrey Liberman, President/COO of Entravision.
Canela Media announces Verano Canela, A Curated Summer Content Lineup
Canela Media announced its 2023 Verano Canela (Summer) programming schedule. Canela.TV’s Summer content collection will include new originals and exciting premieres across all Canela.TV verticals: Canela Deportes, Canela Kids and Canela Music.
