Media

A recent study by Valassis found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save.

According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.

Estrella TV announced the premiere of the social awareness Spanish language music video “Where Is The Love”. The show will air live nationally on the Estrella TV network on November 3, 2016 7:00 PM ET/6:00 PM Central.

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.

While streaming music has certainly taken off over the last few years, radio continues to reign as the go-to music listening format and device for US consumers.

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.  Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.  That’s basically what Facebook is doing nowadays.  by Julia Angwin and Terry Parris Jr. / ProPublica

More than half of marketers in Europe and the US are using social data for their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time.

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

Telemundo Deportes announced the expansion of “Titulares y Más Coors Light” t starting Saturday, November 5.

Nielsen announced that it plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients.

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present.

TuYo Media announced the launch of its’ TuYo Radio on DASH radio and the return of international star Rocio “La Peligrosa” Sandoval to radio.

NBC 6 / WTVJ and Telemundo 51 Miami / WSCV announced that Debra Juarez has been named Vice President, Digital. Her first day will be January 3, 2017.

Azteca America will launch RABIA, a drama series, on Tuesday, November 1 at 9:00 p.m. EST.

Univision Communications Inc. (UCI) announced the appointments of Lourdes Diaz as President, Entertainment and Adrian Santucho as Executive Vice President, Univision Studios.

Telemundo announced the appointment of industry veteran Ingrid Sanchez Graham to Senior Vice President of Creative Operations.

NBCUniversal Telemundo Enterprises announced the creation of Telemundo International Studios (TIS). 

The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.

Discovery Familia, one of two networks Discovery Communications offers in the U.S. Hispanic market, announced the Spanish premiere of QUINCEAÑERA