Media

The Denver Broncos announced that Telemundo Denver (KDEN) and KNRV Radio (1150 AM) are the team’s new Spanish-language broadcast partners.

The Latin American Music Awards pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the traditional format of the “American Music Awards,” the world’s biggest fan-voted award show.

NBC Universo announced production executive Fernando Gastón is joining the company as Vice President of Production and Development.

Many folks in the media business accept at face value the false narrative that young people (aka Millennials) have stopped listening to radio. It’s easy to fall for this trope if you aren’t paying close attention to what Millennials value in terms of content. If you are paying close attention, The facts suggest otherwise.   

Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers.

Univision Radio announced changes to its radio stations in Fresno, California, including the swap of KRDA and KOND on the radio dial.

Telemundo Deportes revealed its team of presenters, announcers and commentators for the Rio 2016 Olympics today, featuring more than 25 well-known figures in sports journalism who will cover the games for TELEMUNDO, NBC UNIVERSO and Telemundo Deportes digital properties.

Univision Deportes announced its broadcast plans for the 2016/2017 Scotiabank CONCACAF Champions League tournament across UDN and Galavisión network.

Centroamérica TV has acquired the exclusive U.S. rights to air the first division soccer tournaments of El Salvador and Costa Rica.

The threshold of having a successful engagement with consumers on social media is constantly on the rise. Like for most things, there is no correct way to approach this task however, it is important to keep some key principles in mind such as: having a grasp of consumer insights, being fluent in Internet culture, staying true to the brand and being tech savvy.

A ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been dedicated to teens, privacy and intimacy but there are other ways to think about these issues, and an interesting alternative came my way the other day.

The latest findings from Horowitz Research’s FOCUS Latino reveal key differences in media consumption habits among different segments of Latinos.

New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household.

It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.

Her first project with the network will be the Super Series “El Chema,” playing the role of Mabel Castaño, an ambitious, jealous, heartless and cruel woman. “El Chema” is set to begin filming this fall.

The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.

The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold.  By: IBISWorld Procurement Research Analyst, Ashley Cruz

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.

Latinobaseball.com will pay tribute to David “Papi” Ortiz with the “2016 Player of the Year Award” on Dominican Republic Day at Fenway Park on July 27, 2016, prior to the Red Sox vs. Detroit Tigers 1:35pm game.

The iHeart Media station, which enjoys a full-market signal, will now be run via multi-year LMA with Dallas-based Deportes Media LLC.  By Adam R Jacobson – Publisher, Hispanic Market Overview