Nielsen presents the 2016 U.S. music mid-year report for the six-month period of Jan. 1, 2016, through June 30, 2016.
Media
2016 U.S. Music Mid-Year Report [REPORT]
When Views Mean Less, Engagement Matters More
The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.
Fantástico scores partnership with New York Cosmos
Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.
In Mexico, More Digital Buyers Use Mobile
The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, according to research from digital merchant Linio.
Univision announces 2nd season of “Va Por Ti”
Univision Network announced the panel of celebrity judges and captains for the second season of “Va Por Ti” (Go for It), the singing competition searching for the next Latin music sensation.
Impact of Coupons on Hispanic Shopping Behavior [INFOGRAPHIC]
A recent study by Valassis found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers.
SBS’s LaMusica and Bunim/Murray Productions announce Content Development Agreement
Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica
Pinto named VP of Marketing & Promotions at Telemundo 47 in NYC
In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding.
Telemundo kick-off production of “La Fan’
Telemundo confirmed the start of filming of its new original production, “La Fan,” starring Angelica Vale, Juan Pablo Espinosa, Ximena Duque, Jonathan Islas, Scarlet Ortiz and Gabriel Porras.
Provenza named Sports Anchor for Noticiero Telemundo Denver
Telemundo Denver / KDEN announced that Erasmo Provenza has been named Sports Anchor for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM.
Call Intelligence Index Reveals Lines Blurring Between Online and Offline Channels
A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip, according to the 2016 Call Intelligence Index published by Invoca.
Music Is Found to Be Just as Motiving as Coffee On a Typical Monday
On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).
Balón de Oro Awards on Univision Deportes
Univision Deportes announced the Balón de Oro Awards to honor the top athletes in the Liga MX.
Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments
The Media Rating Council (MRC) issued the final version of its Mobile Viewable Advertising Impression Measurement Guidelines. Updated based in part on cross-industry input received during a 30-day public comment period in April, the guidelines provide guidance for measuring viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
The State of Mexico’s Mobile Market
The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America
State of Play 2016: Trends and Developments [REPORT]
Our first annual report on how well stakeholders are serving children and communities through youth sports offers grades, the latest data on participation rates, exclusive insights, and 50+ key developments in the past year in each of the areas of opportunity identified in our seminal 2015 report Sport for All, Play for Life: A Playbook to Get Every Kid in the Game.
Larrymanía begins 5th season on NBC Universo
NBC Universo, the modern entertainment and sports cable channel premieres the fifth season of its hit reality series “Larrymanía” on Sunday, July 17 at 9PM ET/8C.
Lazer Broadcasting names Alvarez as GSM for Oxnard/Ventura, Santa Barbara and the Santa Maria
Lino Alvarez has been named the General Sales Manager for the Oxnard/Ventura, Santa Barbara and the Santa Maria Markets for Lazer Broadcasting.
Lopez Negrete presents Copa America social listening results [INFOGRAPHIC]
Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.
Interactive Content Is More Than Just an Attention-Grabber
Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.