Media

The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold.  By: IBISWorld Procurement Research Analyst, Ashley Cruz

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.

Latinobaseball.com will pay tribute to David “Papi” Ortiz with the “2016 Player of the Year Award” on Dominican Republic Day at Fenway Park on July 27, 2016, prior to the Red Sox vs. Detroit Tigers 1:35pm game.

The iHeart Media station, which enjoys a full-market signal, will now be run via multi-year LMA with Dallas-based Deportes Media LLC.  By Adam R Jacobson – Publisher, Hispanic Market Overview

Telemundo Deportes unveiled its digital coverage plans for the Rio 2016 Olympics, which begin on Wednesday, August 3rd with women’s soccer, two days before the Opening Ceremony. In total, Telemundo Deportes will offer more than 100 hours of additional Olympic coverage than it did for London 2012.

Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.

Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July.  Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com.  In addition, Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor.

Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.

Mobvious, the European firm specializing in mobile marketing solutions, announced its U.S. launch with the support of HiMedia Group and Latam Digital Ventures.

Pasiones will premiere the highly popular Brazilian drama “Rastros de Mentiras” on Monday, July 18, at 6pm ET/ 3pm PT.

In emerging and developed markets alike, almost all consumers check their mobile devices within 3 hours of waking up, research revealed.

The Los Angeles Rams have reached an exclusive rights agreement selecting KWKW 1330 AM/ESPN Deportes as their official Spanish language flagship radio station. The agreement includes the broadcasts of all preseason, regular season, and postseason games.

The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.

Univision Deportes announced the beginning of its Sábado Futbolero  every Saturday night during the Liga MX season.

Telemundo 40 Río Grande Valley / KTLM  announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM.

Smartphones and tablets account for more than half of internet-connected devices in US households, according to research.

Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.

Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).

Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.

New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.