Media

NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.

A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.

With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.

Sports Broadcaster, Fernando Fiore, takes soccer fans on a trip with the show, “DE VISITANTE,” Friday, May 27th at 9pm ET / 6pm PT on FOX Deportes.

Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers.

Univision News has announced the promotion of María Martínez-Guzmán and Gabriela Tristán.

Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.

Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders.  The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition.  By Vicente Navarro, VP of Business Development at AC&M Group

The biggest international box-office hits return to Spanish-language television on Cinema Azteca, a reinvigorated program that each weekend broadcasts the most exciting action films so that Azteca America’s audience can enjoy the best in cinema.

NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.

Telemundo announced a development and production deal with the Jenni Rivera estate to produce a number of series and specials inspired by superstar music artist Jenni Rivera.

Univision Network announced its latest telenovela “Tres Veces Ana” (The Three Sides of Ana), which is set to premiere with a two-hour episode on Monday, May 23rd from 9-11 p.m. ET/PT (8-10 p.m. CT) on Univision Network.

The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.

ESPN Deportes are presenting a multiplatform live coverage of top-rated tournament finals this summer – UEFA Europa League, Copa del Rey, German Cup and UEFA Champions League – from May 18 through May 28.

Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.

Netflix and Univision Story House, Univision Communications Inc.’s (UCI) new development and production arm, announced that they will co-produce a boundary-breaking drama series, “El Chapo,” based on the life story of one of the world’s most notorious criminals.

AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. 

How can the importance of social media in Millennials and teens’ lives be stated?

Univision Communications Inc. (UCI) hosted its annual Upfront presentation on May 17th to unveil its 2016-17 programming line-up and highlight how UCI’s comprehensive portfolio.

In conjunction with NBCUniversal’s Upfront presentation, TELEMUNDO and NBC UNIVERSO announced a robust lineup of new programming for the 2016-2017 season