By Gonzalo López Martí Creative director, etc. / LMMIAMI.COM
- As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
- Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
- It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.
NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.
GolTV has secured the exclusive U.S. broadcast rights for the 2016 Coppa Italia semi-finals and championship match.
Centroamérica TV will launch its first reality series “Calle 7 El Salvador” on Monday, February 29th at 8PM ET/5PM PT.
Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.
The new company will develop edgy, action-packed series primarily for primetime broadcast on UniMás and created specifically for U.S. Hispanic audiences.
Cisneros Media announced Cosme Lopez’s decision to leave the company after more than 15 years of service, developing and expanding its Pay TV unit.
“Mobile is Everything” – the tagline for this year’s Mobile World Congress is particularly apt given the conference, now in its 29th year, has swelled to a 100k+ attendee juggernaut that does actually cover “everything”.
Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.
An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why? 
Telemundo 48 Area de la Bahia / KSTS announced that its new weekly half-hour sports show, Noticiero Telemundo 48: Edición Deportiva, will premiere on Saturday, February 24 at 11 PM PT.
But will the power of the Star Wars and other “event movies” continue to lure Gen Z?
For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”
Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.
Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.
Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.
SIMA COMMUNICATIONS has entered into a programming affiliation with meg
Technology usage rates increasing in emerging economies, but still lag behind rich countriesAs the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress
Cox Media Group (CMG) Orlando has launched a new Hispanic format in the Orlando market located at 107.3 FM. 107.3 .
By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
