Media

Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time dissing digital advertising. In a recent email to me he wrote, “I don’t see us writing articles about how TV ads suck.” OK, Duncan, let’s see where that comment takes us.

Telemundo 52 Los Angeles / KVEA announced that Enrique Chiabra has been named Co-Anchor for Telemundo 52’s weekday morning newscasts, Noticiero Telemundo 52 a las 5 AM y 6 AM. Yara Lasanta will be Telemundo 52’s new Weather Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM, and Julio Vaqueiro, who joined Telemundo 52 in 2013, is the new weekday evening news Co-Anchor for Noticiero Telemundo 52 a las 5:30 PM, 6 PM y 11 PM.

Consumers were offered more than $515 billion in consumer incentives through Free Standing Insert (FSI) coupons in 2015, an increase of 3.7 percent compared to the previous year, according to Kantar Media.

Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers.  For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).

Hemisphere Media Group, Inc. expanded its partnership with Atlantic Broadband by launching two more of its Spanish-language cable networks, Pasiones and Televisión Dominicana, on Atlantic Broadband’s Miami systems.

Nat Geo Mundo is giving you an exclusive look into the lives of people who are doing what it takes to succeed in the new documentary series, Escuelas Insólitas Premiering on Friday, Jan. 15th at 7 p.m. ET/PT

Telemundo 47 New York / WNJU announced the addition of two new journalists to its news team.

Sun Broadcast Group and Intercambio Media announced that they have entered into a network partnership that will bring Intercambio’s En Al Aire prep service and Fuxion audio imaging service to Sun’s Hispanic lineup beginning immediately.

The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

Deloitte’s 2015 Global Mobile Consumer Survey is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries

CBS and the National Football League have reached an agreement with ESPN Deportes to televise Super Bowl 50 in Spanish on Sunday, February 7 at 6 pm ET, live from Levi’s Stadium in Santa Clara, CA.

Azteca America will take you on the biggest adventure on Spanish-language television with Desafío África, a survival reality show filmed in Senegal. 

Azteca America today announced that Luis Hernández has joined the network as General Manager of KVDF in San Antonio and KADF in Austin.

We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic counterparts. Yet, for brands and marketers, knowing which social platforms to focus on can be a challenge, given that each platform requires its own team and resources.

Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.

Download your free copy of the the 2015 Hispanic Post Upfront Guide.

Click image or CLICK HERE to download.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

Disney is looking to get out of its joint venture with Univision, according to multiple reports.

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

The Mobile Marketing Association (MMA) released a “Guidance Report on Mobile Native Advertising” that highlights the unique power of mobile native as well as best practices for both advertisers and publishers.