Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
Media
Ballas-Traynor named EVP of Ad Sales at Hemisphere Media Group
Piccone named SVP of Reality Programming at Telemundo
Telemundo announced the appointment of Mauricio Piccone to Senior Vice President of Reality Programming.
Denny’s launches a new Social Media series for the Holidays
Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.
Apples to Apples: Radio Reaches the Most Americans Each Week
Radio has been touting its high weekly penetration forever, but it often gets compared to monthly figures from digital and TV.
Abiad named SVP of Ad Sales Operations and Local Business Strategy at Univision
Univision Communications, Inc. (UCI) announced the appointment of Sam Abiad as senior vice president of Ad Sales Operations and Local Business Strategy, effective immediately.
Building Box Office Brands [REPORT]
Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.
García named VP Digital Local Media at Univision
Univision Digital announced that Hilda García has been appointed to the newly created position of vice president, Digital Local Media
Telemundo Stations unveils redesigned digital platforms
The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.
20% of Consumers Could Ditch Cable Subscriptions in 2016 [REPORT]
With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.
Univision earns 99 Emmy Awards
Univision Communications Inc. (UCI) was bestowed multiple awards by the National Academy of Television Arts and Sciences (NATAS) through the Academy’s National Awards and regional Emmy® Chapters across the United States.
‘Big Data’ Vs. ‘Traditional’ Marketing Research In The Sports Industry
To what extent does and should the big data phenomenon factor into the business side of sports organizations?
Telemundo 51 / Miami wins Big at Emmy Awards
The Suncoast Chapter of the National Academy of Television Arts and Sciences (NATAS) awarded Telemundo 51 Miami / WSCV and NBC 6 South Florida / WTVJ a total of 16 Emmy Awards during the 39th Annual Awards Gala held on Saturday, December 5 at the Westin Beach Resort & Spa in Fort Lauderdale, Florida.
ESPN Deportes’ SportsCenter Mexico City facility
ESPN Deportes debuted its new four-studio production facility in Mexico City, December 7, with the kick-off transmission of SportsCenter.
Vale joins GLR Networks
GLR Networks is excited to announce the launch of a new Entertainment and Lifestyle program featuring popular Mexican actress and singer, Angélica Vale. The show, titled Más te Vale, is scheduled to begin Q1 2016.
Our newly complicated social lives [INSIGHT]
New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them
Moving Cross-Device Capabilities into TV and IoT in 2016
As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers [REPORT]
The Mobile Marketing Association (MMA) announced the release of the 2015 Mobile Trends Report. As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so.
Millennials Spend Nearly One Day Every Week on Their Phones
U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.
SBS launches LaMusica Mobile APP
The app was launched in an effort to address the underserved needs of the Latino “Millennial” smartphone user.
4 Ways To Make Pre-Roll Ads Engaging
Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.
