Media

Beginning Thursday, October 15, Dominicans and Hispanics living in the U.S. will be able to tune in to the Dominican Professional Baseball Winter League exclusively on Television Dominicana.

NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.

Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

TELEMUNDO pays homage to the iconic Cuban singer Celia Cruz, with a musical tribute at the first-ever “Latin American Music Awards”

Social media users who connect with brands often share a desire for coupons and offers—they’re in it for the deals. But for food brands, there’s another key way to connect with women online: recipes.

The Telemundo Station Group announced the promotions of Michael Chico to Executive Vice President of Sales; Amanda Calpin to Chief Financial Officer; and Osvaldo “Ozzie” Martinez to Senior Vice President of News, Digital and Standards.

Created by Paul Scheuring, PRISON BREAK will air in Spanish for the first time in the U.S. beginning Tue., Oct. 20, at 10 p.m. ET/PT on NBC UNIVERSO.

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.

By Gonzalo López Martí / LMMIAMI.COM

• Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
• This is happening now.
• A lot.
• Social media is increasingly replacing market research in our line of business, whether we like it or not.
• However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
• That’s why social media is pretty fuzzy from a scientific POV.
• Even fuzzier than those darned focus groups.

Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.

For business owners trying to engage millennials, social media can either be your biggest ally, or your greatest downfall.

ZGS Communications announced hat Raiza Iciarte has been named News Director of Telemundo Tampa effective immediately.

Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.

Media Latino Communications (MLC) announced that its midday show, “El Pajarete con Armida y La Flaka” has been picked up by Entravision’s popular station “Jose” in Los Angeles, with multiple frequencies, KDLD 103.1 FM / KDLE 103.1 FM and KLYY 97.5 FM, in the largest radio market in the U.S. 

Fernando Fiore makes his English-language debut next month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup.

Tony Ruiz who was a partner of New York based The Vidal Partnership will become the Local Sales Manager of Telemundo’s WNJU-YV in New York/ New Jersey in October 2015.

NBC UNIVERSO announced as part of the celebration of Hispanic Heritage month the exclusive telecast of “Festival Internacional de Viña Del Mar 2015,” Latin America’s largest and longest-running music festival.