Media

The Telemundo Station Group announced the promotions of Michael Chico to Executive Vice President of Sales; Amanda Calpin to Chief Financial Officer; and Osvaldo “Ozzie” Martinez to Senior Vice President of News, Digital and Standards.

Created by Paul Scheuring, PRISON BREAK will air in Spanish for the first time in the U.S. beginning Tue., Oct. 20, at 10 p.m. ET/PT on NBC UNIVERSO.

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

Univision Deportes in partnership with the NBA announced the launch of the official Spanish-language NBA digital destination – NBA.com/enebea.

By Gonzalo López Martí / LMMIAMI.COM

• Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
• This is happening now.
• A lot.
• Social media is increasingly replacing market research in our line of business, whether we like it or not.
• However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
• That’s why social media is pretty fuzzy from a scientific POV.
• Even fuzzier than those darned focus groups.

Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.

For business owners trying to engage millennials, social media can either be your biggest ally, or your greatest downfall.

ZGS Communications announced hat Raiza Iciarte has been named News Director of Telemundo Tampa effective immediately.

Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.

Media Latino Communications (MLC) announced that its midday show, “El Pajarete con Armida y La Flaka” has been picked up by Entravision’s popular station “Jose” in Los Angeles, with multiple frequencies, KDLD 103.1 FM / KDLE 103.1 FM and KLYY 97.5 FM, in the largest radio market in the U.S. 

Fernando Fiore makes his English-language debut next month as he joins FOX Sports’ coverage of the CONCACAF Cup, the winner-take-all playoff match between the U.S. Men’s National Team and Mexico for a berth in the prestigious 2017 FIFA Confederations Cup.

Tony Ruiz who was a partner of New York based The Vidal Partnership will become the Local Sales Manager of Telemundo’s WNJU-YV in New York/ New Jersey in October 2015.

NBC UNIVERSO announced as part of the celebration of Hispanic Heritage month the exclusive telecast of “Festival Internacional de Viña Del Mar 2015,” Latin America’s largest and longest-running music festival.

Univision Communications (UCI) partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content.

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

Refuel Agency, along with the National Newspaper Publishers Association (NNPA) and National Association of Hispanic Publishers (NAHP) announced the formation of a National Advertising Task Force to educate marketers on the benefit and importance of the African American and Hispanic newspaper market.

Ad campaigns on Instagram can generate significant lift in ad recall and direct response engagement. With 80 million photos posted a day, the popular app attracts many audiences. One key audience on the platform is Millennials, which includes many subgroups such as young, maturing, multicultural affinities, parents, and others.

In collaboration with NBCUniversal Telemundo Enterprises, the partnership will utilize their digital and social audiences to distribute the content and create exclusive sponsorship opportunities.

In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles.

While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.