Media

Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen.

NBC UNIVERSO announced that Comcast has launched NBC UNIVERSO in HD.

Entravision Communications Corporation and the National Football League announced a three-year radio broadcasting agreement.

Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the U.S. that spend over $1.5 trillion per year.  By Lee Vann /  Captura Group

Cross-channel attribution has been a tough nut to crack for marketers, who hoped digital media would bring them a more trackable, more ROI-focused future.

While people are more connected than ever, they are grappling with the fear of being left behind and missing out, according to new research by global marketing and communications firm Havas Worldwide.

Azteca America announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York.

The Paley Center for Media hosted an intimate evening on Tuesday, September 8th honoring Mario Kreutzberger

And as they have for many falls, audiences will take to Twitter and other social media to discuss, pass judgement or just ignore the new shows.

Consumers’ growing reliance on mobile tech devices and services is forcing marketers to rethink almost everything they do. In its fifth Next Generation (NextGen) Competition, GfK is urging undergraduates to submit proposals for innovative market research projects studying the interactions among consumers, mobile technology, and brands.

TV networks haven’t had the easiest summer. Ratings haven’t been great, though some, like HGTV and Discovery, have done pretty well. The upfront was not as strong as hoped, though rumors are that scatter sales are going pretty well. Finally, Wall Street has been particularly tough on TV companies and is now concerned that carriage fees from cable and satellite companies are going to go into a decline sooner than most had thought.

Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring ’em on.

Univision Communications Inc. (UCI) announced the debut of a new late night show, “Zona X” with the popular DJ Lobo at the helm.

The San Francisco Giants and broadcast partners NBC Bay Area, Telemundo 48 Area de la Bahia (KSTS) and CSN Bay Area will mark this year’s Hispanic Heritage Month with a first-time, live, Spanish- language telecast of a Giants’ game. 

Belia Jimenez has been named to Vice President of Corporate Research at Univision Communications Inc. (UCI).

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices—both digital and traditional—according to May 2015 research. While many are tech-savvy, adults in the baby boomer demographic still typically do less with digital.

ESPN Deportes will offer exclusive coverage of 2015 FIBA Americas.

Social media activity about live TV programming ebbs and flows as each program airs, signaling, according to recent research, how engaged the general audience is with what they’re watching.

MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network 100% owned and operated by media conglomerate RCN Television Group, and Meruelo Media, announced an enhanced partnership in Los Angeles and Houston.

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.