Media

Young men today play a wider variety of roles than previous generations of men did at their age. Slaine Jenkins, senior manager at Insight Strategy Group, spoke with eMarketer’s Alison McCarthy about the multidimensional millennial man and what brands should consider when marketing to him.

BuzzCity shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today’s connected consumers.

Teva, ShopStyle and Dr. Pepper are recent examples of brands and companies leveraging influencers to drive engagement and awareness, and usage isn’t slowing.

Ana Maria in Novela Land, a film from NBCUniversal’s Hispanic Enterprises and Content FLUENCY productions, has received a record six nominations for the 30th Annual Imagen Awards, including Best Picture, Best Director, Best Actor in a Feature Film, Best Actress in a Feature Film, Best Supporting Actor in a Feature Film and Best Supporting Actress in a Feature Film.

ESPN and ESPN Deportes kicks off their exclusive, multiplatform coverage of the 2015 Pan American Games with Opening Ceremony LIVE from Toronto, Friday, July 10 at 7:30 p.m. ET. with Jose Ramon Fernandez, David Failteson, Carolina Guillen and Fernando Palomo onsite.

Sunday’s Women’s World Cup championship’s stunning 5-2 win over Japan was a trill to watch.

As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept.  “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.  

As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.

Univision News has appointed Keith Summa as senior vice president, Content Innovation. He will report directly to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.

Even before the first whistle blows for Tuesday’s inaugural game of the 2015 CONCACAF Gold Cup tournament, Univision Deportes, Gold Cup’s official Spanish-language broadcaster, will start offering fútbol fanáticos comprehensive coverage across Univision Network, UniMás and UDN (Univision Deportes Network).

NBC UNIVERSO announced the premieres of Law & Order and Law & Order: Los Angeles for the first time in Spanish in the U.S. Law & Order with back-to-back episodes beginning at 5 p.m. ET/PT every Monday through Thursday, starting on Mon., July 6. Law & Order: Los Angeles will air weekly on Tuesdays during primetime at 9 p.m. ET/PT, starting July 7.

Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.

FOX Deportes named Mark Simmons Vice President, On-Air-Promotions and Jose Luis Ortega, Digital Director.

FOX Deportes named Sandra Rojas Marketing Director

KWEX 41 Univision San Antonio, a station that helped shape the Univision Network and Spanish-language television across the United States, celebrated its 60th anniversary with a huge community event on Sunday, June 28, 2015 at Traders Village.

Suits is now set to appeal to a Spanish-language audience when it airs for the first time on U.S. television in Spanish beginning Tue., July 7, at 10 p.m. ET/PT.

Mexico will be home to 65.1 million internet users—equivalent to 53.8% of its population—in 2015, a 9.4% year-over-year expansion, eMarketer estimates.