Media

LA RAZA 97.9FM, a Spanish Broadcasting System Inc., (“SBS”) radio station in Los Angeles announced the launch of the new late afternoon show: “El Show de la Huerquilla” that hit the airwaves on Thursday, August 6.

As president and CEO of Marketron, a business software provider servicing radio broadcasters, Jeff Haley oversees all developments designed to help broadcasters drive ad sales and revenues. Haley recently spoke with eMarketer’s Lauren Fisher about bringing programmatic to terrestrial radio and shared his expectations for doing so with regard to audience-driven data and real-time delivery.

This report explores the new contours of friendship in the digital age. It covers the results of a national survey of teens ages 13 to 17; throughout the report, the word “teens” refers to those in that age bracket, unless otherwise specified

It’s been a tough 24 hours for TV companies in the U.S. Ever since Disney’s earnings call Wednesday that warned about network affiliate fees going forward, the stock market has been brutal on all TV companies, even those that surprised with better earnings that investors expected.

“Marketing” is a terrible word for the business of making connections. And in this age of cyber attacks, “mobile marketing” conjures up horrors of the ever more stealthy, privacy-invading, personal security invasions of the cyber netherworld.

Engaging Millennials on mobile devices has never been harder, or more crucial for a brand’s success.

eMarketer estimates that US adults will spend 5 hours, 38 minutes each day with digital media on PCs, mobile devices and other connected devices (such as connected and smart TVs and connected game consoles) this year, representing 46.7% of daily media time. Meanwhile, TV will grab 4 hours, 15 minutes of adults’ daily media time, or 35.2% of the total.

Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness and targeting, for example.

In the next 12 months, the concept of cord-cutting is going to really take hold — a huge opportunity for television companies, as they continue the shift to become digital-first and look to replace revenues lost from the traditional cable consumer.

In the audio world, reach is a popular word these days.

Data from GfK MRI’s Survey of the American Consumer show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

Marketers continue to grapple with questions and concerns about mobile measurement. Yet some of those concerns stem from misconceptions about mobile measurement capabilities and data availability. Craig Palli, chief strategy officer at mobile marketing technology provider Fiksu, spoke with eMarketer’s Cathy Boyle about where marketers are getting things wrong with mobile and why several common misconceptions about mobile advertising persist.

The Azteca Station Group announced that it has expanded its partnership with leading multicultural event marketing agency and largest producer of Latin Music concerts in the U.S., Cardenas Marketing Network (CMN).

The Miami Dolphins and 1210 ESPN Deportes (WNMA-1210 AM) announced they have entered into a multi-year agreement for the station to become the official Spanish radio broadcast partner of the franchise.

NBC UNIVERSO announced a new partnership with mitú to develop and air exclusive summer-themed cross-platform content geared towards Latino millennial audiences.

With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them!

As the official broadcast radio station 1210 ESPN Deportes will air all 41 home games and provide full coverage throughout the entire 2015-2016 season.

Sesame Amigos, a brand new 30-minute Spanish-language show produced by Sesame Workshop. will be broadcast exclusively on Univision.

According to industry insiders, the RCN Televisión management team has rebranded MundoFox as MundoMax.  

DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.