Media

Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB).

Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can’t figure out whether social media advertising actually accomplishes anything, and if so, what.

Azteca America announced that it has signed Nissan as presenting sponsor of the Liga MX Games on Azteca stations through March, 2016 in a total of 27 markets. This deal reflects the Station Group’s ongoing efforts to execute national marketing opportunities with local extensions for client partners.

Time Warner Cable News NY1 Noticias, New York City’s only 24-hour Spanish language local news network, announced it will commemorate the 10-year anniversary of Pura Política, with a special documentary with highlights from the past decade of the longest-running local Spanish language political talk show in New York City, on Friday, June 5th at 6 p.m. and 11p.m.

Univision News, the news division of Univision Communications Inc. (UCI), announced that Patsy Loris has been promoted to senior vice president, News and senior news director.

Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.

The Univision Deportes lineup during this year’s tournament, to be held from July 7 to 26, will include complete games, the latest fútbol news and analysis, features and commentary on all teams. Fanáticos will be able to enjoy 24/7 coverage of the United States and Mexico national teams. It all starts on Monday, July 6 from outside Soldier Field in Chicago on Univision Deportes, the Gold Cup’s official Spanish-language broadcaster.

TELEMUNDO announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy. 

Univision Communications Inc. (UCI) announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately.

Univision Communications Inc. (UCI)announced the promotion of Chiqui Cartagena  to the position of senior vice president in the Political and Advocacy Group, effective immediately.

Entravision Communications Corporation announced that its hit afternoon celebrity and entertainment news program, LM Show.com, has expanded to nine new markets:  Denver, Colorado; El Centro, California–Yuma, Arizona; Modesto, Palm Springs and Sacramento, California; El Paso and McAllen, Texas; Phoenix, Arizona; and Las Vegas, Nevada. In addition to growing its geographic scope, LM Show.com will now air on Entravision’s just launched Super Estrella stations in: Las Vegas, Nevada; Denver, Colorado; Modesto-Stockton, California and the José network.

Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.

A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.

Media Latino Communications (MLC) announced the debut of its popular program, “La Diva de Mexico,” which will begin airing on June 1, 2015 in 13 U.S. markets including New York, Las Vegas, Philadelphia, Monterey, and Salt Lake City.  

Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.

TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.

MundoFox announced the primetime premiere of the internationally acclaimed telenovela La Guerrera (Brave Woman).

Trinity Broadcasting Network announced the upcoming launch of its newest faith-and-family network, TBN Salsa.

One of the world’s biggest sports marketing machines — FIFA, the worldwide organizing body for global soccer sports play — has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.