Media

Even before the first whistle blows for Tuesday’s inaugural game of the 2015 CONCACAF Gold Cup tournament, Univision Deportes, Gold Cup’s official Spanish-language broadcaster, will start offering fútbol fanáticos comprehensive coverage across Univision Network, UniMás and UDN (Univision Deportes Network).

NBC UNIVERSO announced the premieres of Law & Order and Law & Order: Los Angeles for the first time in Spanish in the U.S. Law & Order with back-to-back episodes beginning at 5 p.m. ET/PT every Monday through Thursday, starting on Mon., July 6. Law & Order: Los Angeles will air weekly on Tuesdays during primetime at 9 p.m. ET/PT, starting July 7.

Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.

FOX Deportes named Mark Simmons Vice President, On-Air-Promotions and Jose Luis Ortega, Digital Director.

FOX Deportes named Sandra Rojas Marketing Director

KWEX 41 Univision San Antonio, a station that helped shape the Univision Network and Spanish-language television across the United States, celebrated its 60th anniversary with a huge community event on Sunday, June 28, 2015 at Traders Village.

Suits is now set to appeal to a Spanish-language audience when it airs for the first time on U.S. television in Spanish beginning Tue., July 7, at 10 p.m. ET/PT.

Mexico will be home to 65.1 million internet users—equivalent to 53.8% of its population—in 2015, a 9.4% year-over-year expansion, eMarketer estimates.

June has hit full-stride, and so has the summer music festival season. The Governors Ball in New York City got the month started, with Drake’s super tight pants almost breaking the Internet, which was quickly followed by Bonnaroo. The Firefly Music Festival kicks off this Thursday, and the Warped Tour begins its four-month stretch this week as well.

The quarter finals of the FIFA Women’s World Cup have arrived. While female followers are largely watching the soccer games on TV, social networks are likely playing a key role in keeping these fans in the know.

Siempre Mujer magazine unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas.

Discovery U.S. Hispanic and mitú  announced ta multiplatform development agreement to produce a slate of original digital and television series.

It’s no secret that television has changed dramatically in the last half decade, from the way it’s produced to how it’s consumed. Those changes have sparked a shift in the ways brands are able to connect with audiences.

Telemundo 47 New York / WNJU announced that Karen Mendez has been named Vice President of News. In this role, she will be responsible for the overall performance of the Telemundo 47 news department and any other local productions across multiple media platforms. Mendez will assume her role in mid-July 2015.

Tecate Light debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.

I believe advertising has missed the greatest gift we’ve ever been given: the smartphone.

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year, eMarketer estimates. However, marketers still struggle to measure the value of such efforts, based on a March 2015 study by Simply Measured and TrustRadius.

The sports world was rocked a couple weeks ago when the FIFA scandal broke out as the U.S. Department of Justice accused the international soccer governing organization of 47 counts of corruption charges, including racketeering, wire fraud, money laundering, and bribery. Much like valuing a person’s right of publicity, a serious scandal can negatively impact a celebrity’s brand value. FIFA’s reputation has suffered a similar blow, also resulting in a reduction of the value of the FIFA brand’s persona.

Brand promises are a dime a dozen, but few companies have mastered the ability to engage their entire organization to deliver a truly unified, authentic and consistent customer experience that underscores the brand claim.