Media

Millennials have made smartphones a totem of their generation. Even as smartphone penetration climbs among older consumers, millennials are the ones making the most of the device’s capabilities.

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

The campaign includes an interactive nationwide CineTransformer tour, a digital special featuring 15 episodes titled “Los Secretos de El Señor de los Cielos”, an on-air recap special, a collectible comic book, a dedicated Facebook application and a 19-hour surveillance feed footage available hours prior to the premiere for fans to monitor Aurelio Casillas behind bars.

Andre J. Fernandez has been named President of CBS RADIO.

The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.

ESPN and ESPN Deportes launched #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.

TELEMUNDO and Estudios TeleMéxico announced a multi-year agreement through which Estudios TeleMéxico will produce primetime series and novelas for TELEMUNDO in the U.S. TELEMUNDO’s international division, Telemundo Internacional, will distribute the series worldwide.

La Prepago premieres Monday, April 20 at 10:00 pm/ 9:00 pm C on Azteca America.

Azteca America’s flagship station, KAZA, premiered “Viernes Futbolero Tiempo Extra,” a 30-minute live local show hosted by popular sportscaster Troy Santiago, tonight at 9:30 p.m. PT.

 A recent survey by Ipsos once again shows that in the car, Americans prefer radio to CDs or streaming services – and that while countless studies claim that music engagement has evolved as the media landscape has changed, research shows that this definitively does not hold true in the car.

Millennials were more likely than the general consumer to go without landlines, with 64% reporting being mobile phone-only. Still, penetration among older generations was significant: 45% of Gen Xers and 32% of baby boomers. Hispanics were also heavily mobile phone-only, at 60%.

Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.

Last month I had the pleasure of attending Google’s Hispanic marketing forum in New York. Of course, it was great to reconnect with many colleagues who have helped shape the Hispanic online market, but, most importantly, it was great to witness firsthand that Google is truly committed to Hispanics online.  By Lee Vann-  CEO, Captura Group

Multichannel pay TV subscriptions have plenty of benefits over relying solely on an over-the-top (OTT) device, and according to Adobe Digital Index research released in March 2015, TV Everywhere adoption continued to rise last year. TV Everywhere penetration among pay TV subscribers in the US in Q4 2014 was nearly double that in the same quarter the year prior, at 12.5%, vs. 6.5% in Q4 2013. Adobe estimated this would reach 18% by the end of 2015.

NBC UNIVERSO announced the upcoming premiere of the scripted mini-series from Mexico, “Crónica de Castas,” on Sunday, April 19 at 10pm ET/PT.

On April 16th at 10pm ET/PT, FOX Life will premiere “Escuela Para Maridos”; an original production of FOX International Channels Latin America.

Time Inc. and Telemundo announced the launch of a new television series, “SOS: Salva Mi Casa,” (“SOS: Save My House”) premiering Saturday, April 11 at 12:00pm ET/PT on Telemundo. The home improvement show, Time Inc.’s first Spanish-language television program and its first major collaboration with Telemundo.

The much-anticipated shift toward mobile will occur this year in the two largest digital advertising categories: search and display. For the first time, US advertisers will spend more in these areas to reach consumers on mobile devices than desktop computers, according to a new eMarketer report, “The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices.”

Instagram will boast more than 100 million US users by 2018, eMarketer estimates, and this year, the social network’s audience will rise by nearly 21% to 77.6 million users.

Nat Geo Mundo announced that the network’s original series Limomasters, after a successful first season, has been renewed for a second season.