Media

As an email marketer, you know that getting mobile right is essential for an effective digital marketing program. But maybe your boss still isn’t convinced. How about a few numbers to show why mobile matters — and why email should own it?

Entravision Communications Corporation  announced that the company’s Entravision Solutions Audio Network has entered into an agreement to syndicate its marquee “El Show de Erazno y La Chokolata” to Univision Local Media in five Univision radio markets across the United States beginning March 5, 2015.

MundoFox announced the premiere of Los Golden Boys, executive produced by Mario López and boxing superstar Oscar De La Hoya. 

Stardome Radio Networks (a division of Stardome Media Group) announced  the offering of 25 new syndicated (24hrs per day/ 7 days per week) radio formats targeting the emerging U.S. Hispanic Market and abroad.

Azteca America announced the premiere of La Mujer de Judas, a mystery telenovela starring Anette Michel, Víctor González, and Andrea Martí.  La Mujer de Judas premieres Monday, March 9 at 10:00 am / 9:00 am C on Azteca America.

Nat Geo Mundo’s QUIÉN MATÓ A JESÚS, produced by Scott Free Productions and based on the New York Times best-selling book by Bill O’Reilly and Martin Dugard, dives deep inside the historical story of how Jesus’ message and preachings led to his persecution and execution by a group of conspirators who saw him as a threat to their power.

According to Broadcasting & Cable Magainze, Fuse Media Inc. – which operates Fuse and NUVOtv – announced a programming slate that is designed to appeal to New Young Americans (NYAs), which Fuse describes as “the fast-growing, culturally-diverse audience defined as influencers and tastemakers, ages 18-34.”

FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest. 

Major brands are now using location data for purposes beyond targeting consumers at a particular moment in time. Marketers are leveraging location data to build much more comprehensive audience segments, which can be used to target consumers in a wide array of mobile campaign scenarios.

Alliance Radio Networks announces that Eddie Sotelo— known as “Piolin”— has launched a new morning show, “El Show de Piolin”, across 40 radio station affiliates in the U.S, including Entravision’s 14 stations.

Social influence democratized the age-old “influencer status” by devaluing the idea of influence entirely. It turned everyone into an influencer, and in the process, it turned a strategy like influence into another media metric.

El Rey Network and Miramax announced today the start of production on the sophomore season of Robert Rodriguez’s “From Dusk Till Dawn: The Series” in Austin, TX.

This new research presentation from Edison Research is a comprehensive look at when and how we wake up, what we do and when, and our morning media habits.

From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy. Consumers are posting comments about the brands they like and the ones they don’t like; they capture negative and positive experiences related to products and services, and provide reasons for their opinions.

Online shoppers in the US have long had instant access to price comparisons at the moment of purchase – but now “bricks and mortar” shoppers are using their mobile phones to bring this behavior in-store.

Entravision Communications Corporation announced that radio broadcasts of the 2015 CONCACAF Copa Oro and CONMEBOL Copa America Tournaments will be broadcast live on 16 Entravision radio stations in 15 markets across the United States from June 12, 2015 through July 26, 2015.

With on-court talent hailing from all parts of the globe—from Argentina to Australia—it stands to reason that the NBA has one of the most culturally and racially diverse followings of all sports leagues. In fact, according to the 2014 Year in Sports Media Report, during the 2013-2014 season, multicultural audiences spent more time watching NBA games on TV compared to white viewers, with African-Americans and Asian-Americans spending the most time watching, followed by Hispanics.

Univision Communications Inc. announced that it will hold its annual Upfront presentation for advertisers in New York City at 11:00 a.m. on Tuesday, May 12, 2015 at the Lyric Theatre. UCI’s 2016 event will also take place at the Lyric on Tuesday, May 17, 2016.

Azteca America announced that it has signed an affiliate agreement with Victory Communications Inc., owner of K48MR, channel 48.2 in Bentonville/Rogers, Arkansas.

In the global study, ZenithOptimedia looked at how new technologies are set to impact retail, media and entertainment and how brands are likely to leverage these innovations to create personalized consumer experiences as part of their communication strategies.