Media

GLR Networks announced the launch of their new afternoon program, El Perrón de la Tarde, hosted by Chucho Rodriguez “El Perrón”.

Telemundo Phoenix announced that Rebeka Diaz and Daniel Aguirre have been named co-anchors for Noticiero Telemundo Arizona on weekdays at 4:30 PM, 5 PM and 10 PM, which also airs live on Telemundo Tucson / KHRR. Award-winning journalist Ruben Pereida will serve as the new anchor for Noticiero Telemundo Arizona on weekends at 4:30 PM and 10 PM.

ESPN launches One Nación , a bilingual online destination that integrates ESPN content relevant to the U.S. Hispanic sports fan, serving as a hub for English and Spanish-language content available across ESPN and ESPN Deportes.

The great differences between the Millennial, Gen X and Boomer generations are a subject of many studies and debate. These groups, born into different economic, political, and technical environments, are typically discussed based on their unique, differentiating attributes, as marketers try to develop strategies that uniquely target each population.

NBCUniversal’s Hispanic cable network mun2 transitions to become NBC UNIVERSO – the company’s modern general entertainment cable channel for Latinos – on Sun., Feb. 1, the day it airs the exclusive Spanish-language telecast of Super Bowl XLIX.

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.

Award-winning journalist Roberto Ruiz has been named anchor of Azteca America’s two flagship nightly newscasts, Hechos Nacional Tarde, airing at 6:30 P.M. EST, and Hechos Nacional Noche, airing at 11:00 p.m. EST. Both newscasts will be aired exclusively in the United States and will focus on the national and international news and events that affect U.S. Hispanics.

DISH Network L.L.C. announced that El Rey Network is now available to DISH customers.

In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.

MundoFox announced the premiere of “Quien Mato a Patricia Soler?” (Who Killed Patricia Soler?), an original production starring Mexican actress Itati Cantoral and Spanish actor Miguel de Miguel. “Quien Mato a Patricia Soler?” marks the long-awaited return of Cantoral to television. The series premieres on February 9 and will air exclusively on MundoFox Monday through Friday at 9PM/8C.

NBCUniversal’s Hispanic cable network mun2, which transforms into NBC UNIVERSO on Feb. 1, continues its coverage of the 2014/2015 season of the Premier League with three can’t be missed matchups this weekend.

Michael Vinales joined the Miami Herald Media Company as vendor section and co-op specialist with the niche & special publications group.

74% of online adults use social networking sites in the US , and this is no longer limited to the young as we see increased numbers of users aged 50+. The proliferation of smartphones means social media data is being captured in real-time as consumers post in the moment.

NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.

Telemundo Network announced the appointment of Luis Carlos Vélez to Executive Vice President of Network News, reporting to Luis Silberwasser, President of the Telemundo Network.

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

Customer loyalty pays off—just ask Amazon.com and take a look at the loyalty of holiday gift givers—and marketers were bringing these efforts to mobile.

Azteca America announced the premiere of the telenovela Contrato de Amor, starring Leonardo García and Ximena Rubio. 

Pasiones, a TV network dedicated to soap operas and dramatic series, has acquired exclusive rights for the U.S. premiere of “Dulce Amor.”

Why Hispanics are a key segment for digital commerce sites to differentiate and grow their business, especially in highly Hispanic areas such as California, Texas and Florida