Media

NBC UNIVERSO debuts on Sun., Feb. 1, as the home of the exclusive Spanish-language telecast of Super Bowl XLIX.

Telemundo Network announced the appointment of Luis Carlos Vélez to Executive Vice President of Network News, reporting to Luis Silberwasser, President of the Telemundo Network.

Mitsubishi Motors North America, Inc. (MMNA) announced that it will advertise during the Super Bowl airing Sunday, February 1st on NBC Universo (formerly MUN2). The campaign, conceived by Grupo Gallegos, a creatively-driven, independent advertising agency, targets Hispanic consumers and features a 30-second TV spot.

Customer loyalty pays off—just ask Amazon.com and take a look at the loyalty of holiday gift givers—and marketers were bringing these efforts to mobile.

Azteca America announced the premiere of the telenovela Contrato de Amor, starring Leonardo García and Ximena Rubio. 

Pasiones, a TV network dedicated to soap operas and dramatic series, has acquired exclusive rights for the U.S. premiere of “Dulce Amor.”

Why Hispanics are a key segment for digital commerce sites to differentiate and grow their business, especially in highly Hispanic areas such as California, Texas and Florida

Olympic gold medalist, 10-time world champion in six weight divisions and leading boxing promoter Oscar De La Hoya will launch a new Spanish-language sports, travel and lifestyle cable television channel called De La Hoya TV.

January 25th, Telemundo brings the much anticipated “Miss Universe” beauty pageant at 8pm/7c, hosted by television stars Raul Gonzalez and Rashel Diaz.

El Rey Network Founder and Chairman, Robert Rodriguez sits down with filmmaker Francis Ford Coppola for a new installment of “El Rey Network Presents: The Director’s Chair”

With “The Big Game” just around the corner, football fans may be starting to wonder whether or not their beloved game is still America’s Favorite Sport.  Back in 1985, there was only a one-point difference between the percentage of American adults who followed at least one sport and considered pro football (24%) or baseball (23%) to be their favorite. 

Among sports fans, the escalating interest around Super Bowl XLIX is focused on which team will earn the championship trophy for its on-field performance. Among marketing and advertising professionals, the chatter is centered on the TV commercials that will air during the game and the integrated multimillion-dollar marketing campaigns from these sponsors. Who will score or fumble on advertising’s biggest day of the year?

Examining user perception, the IAB study found that only 18 percent of smartphone owners who use the mobile internet on their phone say they spend significantly more time using mobile apps than browsing mobile websites. However, more than half (52%) of smartphone owners say they click links within apps that take them to content on mobile websites at least sometimes or more frequently.

Television Dominicana has exclusive rights to air the Dominican Professional Baseball League 2015 Finals between Las Estrellas de Oriente and Los Gigantes del Cibao.

NBCUniversal Hispanic Group announced today that Telemundo and NBC UNIVERSO will hold their annual Upfront presentation on Tuesday, May 12, 2015 at 6pm in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.

For media companies, the fall TV season is when the rubber meets the road. Networks and agencies white knuckle themselves into a fervent state while they anxiously wait to see if audiences revel in their new program offerings. Meanwhile, agencies have already placed their ad bets and are intently watching to see what adjustments they need to make as the game plays out. Meanwhile, viewers hold all the cards, eagerly sampling the new shows, offering plenty of endorsement and critique along the way.

There is not much of a question that more and more companies — buyers, sellers and intermediaries alike — are going to use a digital approach to TV advertising.

Over the last couple of years, Puerto Rico has been caught in an economic recession that has not only regulatory and financial institutions worrying about the financial stability of the island’s economy, but also the average islander is looking to leave the island for better opportunities on the US mainland.  Once gain, the economy in Puerto Rico is not growing, but has been contracting according to all international and national sources.  This has not only impacted the quality of life on the island for its inhabitants and the crime rate, but has also affected the advertising industry on the island as a whole.

Digital video is the bread and butter of internet users in Mexico. Three-quarters of the country’s online population will consume digital video content at least once per month in 2015, eMarketer estimates, putting Mexico ahead of the UK and nearly on par with the US for this key metric of web usage, according to a new eMarketer report, “Mexico Digital Video 2015: A Medium Best Served with a Focus on Demographics.”

As 2014 saw the maturation of mobile as a marketer’s medium, one thing became ever more apparent to me: Mobile is not a strategy unto itself.  It is a channel and should be treated as such.