Media

This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom’s probably going to miss it.

There’s been plenty of chatter over the past few years about the effects of social sharing, and as the social audience continues to grow, this won’t stop any time soon. eMarketer expects the number of social users worldwide to rise 12.5% this year, reaching 1.8 billion, or 63.4% of internet users and 25.0% of the global population.

The boost that the World Cup was supposed to give Brazilian soccer hasn’t materialized as a sluggish economy and budget shortfalls leave the majority of top division clubs unable to pay salaries.  Courtesy of Bloomberg

Univision Communications Inc. announced a new commitment in partnership with Too Small to Fail, a joint effort of the Bill, Hillary & Chelsea Clinton Foundation and Next Generation, to help Hispanic parents and caregivers boost early brain development and improve early learning among Hispanic children from birth to age five. 

Internet users say digital tech makes them better informed than 5 years ago.  Rather than crushing them with too much information and making it hard to find useful material, most Americans say the internet and cell phones have brought benefits in learning, sharing and diversifying the flow of information into their lives.

Mexicanal has created and produced its second original docu-reality program, “Son Mariachis.”

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced tan official partnership with Scotiabank, designating the international bank as title sponsor of the CONCACAF Champions League and official bank of the Confederation.

Entravision Communications Corporation announced that legendary radio personality, Eddie “Piolín” Sotelo, will launch a morning show, “El Show de Piolín,” on 16 of the company’s radio stations beginning on January 5, 2015, as part of a programming and network advertising sales agreement. 

Sun Broadcast Group and Casa Media Partners (CMP) have entered into a sales partnership that will bring CMPs growing owned and operated stations to Sun’s Hispanic lineup on a national network scale.

GolTV has secured broadcast rights to all home matches of Benfica, current league champions of Portugal’s top Premeira Liga.  GolTV also has signed a new deal to broadcast Everton TV, featuring matches of the English Premier League.

It has been an ugly year for sports governing bodies.

One recurring theme in the Pew Research Center’s journalism research over the last two years has been that of newsroom collaborations. In its examinations of nonprofit news outlets, newspaper innovations, statehouse reporting and digital startups, The center has encountered news providers teaming up in new ways. Legacy media outlets are looking more than ever for ways to augment what they can produce with a depleted staff, and news startups are eager to place their work before a wider audience and figure out roads to sustainability.

According to Radio Ink, American General Media in Albuquerque is giving the much-maligned Eddie “Piolin” Sotelo another shot at radio.

This study offers a comprehensive look at adoption, tactics, and benchmarks from the top brands in the world.

The next five to 10 years are a transition period for television, and what lies at the end of this transition is pretty amazing for advertisers.  Consider this period the “middleware” stage for TV.

The research, conducted by intelligence market researcher Tpoll, revealed that 59% of all online sharing activity in the US takes place via ‘Dark Social’ channels, compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of ‘Dark Social’ sharing globally occurs via mobile devices illustrating their increasingly pivotal role in consumers’ daily shopping and sharing habits.

República has been named Best Agency Using Social Media to Reach Latinos by LATISM (Latinos in Tech Innovation and Social Media), the national organization for Hispanic professionals in technology and social media.

More than 60% of nonprofit professionals in North America polled in August 2014 by Content Marketing Institute (CMI) and Blackbaud said their organizations used content marketing. And they’re not doing it to raise money.

Hemisphere Media Group, Inc. launched three of its Spanish-language cable networks on Cablevision’s Optimum TV throughout the New York tri-state area