Media

Mobile has now eclipsed desktop as a research tool with consumers spending more time on their mobile devices than ever. In fact, mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process. While more than one-third of mobile shoppers turn to mobile exclusively, offline activity plays a big role in consumers’ purchase process as more than half (52 percent) reported visiting a physical store and 64 percent completed their purchase offline.

Casiano Communications Inc. and Direct ResponSource Inc. announced that they filed for reorganization under Chapter 11 of the Bankruptcy Law after advice that it is the only way to save employees’ jobs and treat creditors fairly.

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite series or staying up later than one wants. And that flexibility is the primary reason for internet television viewing, based on August 2014 research by comScore.

When millennials see interesting content, they’re more likely than the general population to share it with their social networks.

Over the past year, a very notable trend in CivicScience’s data has become apparent with regard to which of these three levers are most influencing the buying and consumption decisions of U.S. adults: advertising on television, advertising on the Internet, or social media “chatter” (comments or recommendations from others).

Protecting the “general market” bundle. If you make Hispanic marketing central, you need to break up the general market bundle. That forces companies to reevaluate everything they do. It’s much easier to operate on an assumption that Hispanic populations are all “acculturating” and are (or will) be consuming the same media as the general market, so there’s no need to treat them separately.

The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead.  Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.

Telemundo announced the production kick off of its new original Novela, “Tierra de Reyes,” starring Aarón Díaz, Ana Lorena Sánchez, Gonzalo García Vivanco, Kimberly Dos Ramos, Christian de la Campa and Scarlet Gruber, with Fabián Ríos and Sonya Smith as “Cayetana”.

The hour-long program, “Noticentro America,” will air live and exclusively on WAPA’s U.S. sister cable network, WAPA America, Monday-Friday at 8pm ET/5pm PT.

Digital video advertisers that want to grab viewers’ attention, take note: The device on which a consumer views video ads matters far more than mood or location—or even the content genre.

By Gonzalo López Marti / LMMiami.com

In this business we rarely ask the opinion of the artists-for-hire who help us bring to life our lofty, world-changing, award-winning ideas. Namely film directors, photographers, web developers and so on. We expect from them to hit the ground running, give us exactly want we want, when we want it, at the price we set, no questions asked. This series of articles will humbly attempt to right this wrong.

In today’s US Hispanic focused radio industry, many of the names of the pioneers that help develop, create and establish the US Hispanic Radio Industry are almost all forgotten, but not to a few.

It’s no secret that Latinos are active online. The challenge for brands is how to connect with such a diverse group that represents three regions of the Americas in a relevant and impactful way. There is no magic formula, but there are guidelines – and pitfalls – that brands must keep in mind. Here we share some do’s and don’ts from Hispanic Heritage Month (HHM) 2014 for connecting with U.S. Hispanics online.

Nearly nine in 10 US marketers are using social media marketing. It is clear they consider it a necessity for doing business.

How the most popular candy brands rank among Twitter users.

National Football League (NFL) fans have added mobile devices to their game day routines.

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Salem Communications Corporation announced the appointment of Felix Perez as VP/GM of its Miami cluster.

NBCUniversal’s Hispanic cable network mun2 announced that it has appointed Peter Dobrow as Vice President, Communications. He will report to Ruben Mendiola, President of mun2.

Next Monday, October 20 at 10:00 am / 9:00 am C, Azteca America will premiere the new telenovela Secretos del Alma, a story of love and betrayal starring two great Mexican actors: Ivonne Montero and Humberto Zurita with renowned Venezuelan actress Gabriela Vergara in the role of the series’ villain.