Media

Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.

Telemundo announced the premiere of its new national weekend newscast, “Noticiero Telemundo Fin de Semana,” on Saturday, October 4 at 5 pm/4 C.

Deportes Telemundo ushers the start of the new football season with its special “NFL Kickoff 2014 Presented By Xbox” from Seattle, Washington this Saturday, September 6 at 4:30 PM/3:30 C, featuring the stellar team of Karim Mendiburu, Ana Jurka, Leti Coo and Edgar Lopez.

By Gonzalo López Martí @LopezMartiMiami

When I started out in this business back in the good ol’ 90s, it could take us weeks, even months to craft and get approval for a four word-long tagline.
Entire teams of senior admen and adwomen would sit down around a table to analyze inane lines of copy.
Clients would belabor for months over the meaning, subtext and anthropological connotations of a futile alliterated soundbite.
Of course, the soundbite under the magnifying glass was going to run on billboards, bus shelters, newspapers and magazines when billboards, bus shelters, newspapers and magazines reigned supreme in the marketing repertoire.
Today, I lead a team of dozens of fickle Millennials cranking out tweet-like musings by the truckload, destined to ephemeral social media lifespans.
Funny thing is, the dozens of fickle Millennials refuse to talk to me.

Avocados from Mexico (AFM) announced it will kick off its 2014-2105 retail promotional activity this Hispanic Heritage Month with “Échale al Asador” (Toss it on the Grill) a fully integrated program for Hispanic accounts. 

Eddie “Piolin” Sotelo, who hosted a daily show on SiriusXM for the past year, expressed his appreciation to SiriusXM for the opportunity to bring his Spanish-language show to subscription radio.

Telemundo 40 announced an expansion to its local news operation designed to better serve the local Hispanic community in the Rio Grande Valley region.

Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

Hemisphere Media Group, Inc. entered into an agreement with Laguna Productions to acquire exclusive worldwide transmission rights in perpetuity to 100 Mexican and U.S. Hispanic movie titles.

El Rey Network puts its spin on lucha with “Lucha Underground”, an original action-packed series from Emmy Award-winning producer Mark Burnett’s One Three Media.

Hosted by international star Lucero, the reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. 

Blanca Soto stars in “Señora Acero,” along with an excellent cast including Andrés Palacios, Rebecca Jones, Litzy and special guest, Damián Alcázar.

UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings  as well as providing digital-only extensions of some of Univision Network’s top shows. 

Hemisphere Media Group, Inc. secured exclusive rights to air the international friendly between the national soccer teams of El Salvador and the Dominican Republic.

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

The US social network audience is big—172.6 million people in 2014, or 54% of the population and 68.6% of internet users, eMarketer estimates. Based on June 2014 research by Harris Interactive for WP Engine, many of those users are likely worried about privacy on such platforms.

Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately.  Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.  

Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.