Media

Telemundo 40 announced an expansion to its local news operation designed to better serve the local Hispanic community in the Rio Grande Valley region.

Telemundo announced its first-ever social media influencer summit, dubbed #YoSoyelInfluencer, as part of the reality series, “Yo Soy El Arista” (“I am the Artist”), premiering Sunday, September 14 at 8 pm/7c.

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

Hemisphere Media Group, Inc. entered into an agreement with Laguna Productions to acquire exclusive worldwide transmission rights in perpetuity to 100 Mexican and U.S. Hispanic movie titles.

El Rey Network puts its spin on lucha with “Lucha Underground”, an original action-packed series from Emmy Award-winning producer Mark Burnett’s One Three Media.

Hosted by international star Lucero, the reality show will air simultaneously in the U.S. on Telemundo and throughout Latin America on the cable networks E! and Telemundo Internacional. 

Blanca Soto stars in “Señora Acero,” along with an excellent cast including Andrés Palacios, Rebecca Jones, Litzy and special guest, Damián Alcázar.

UVideos, the bilingual digital video destination for Univision Communications, Inc. (UCI) announced an expansion of its content offerings  as well as providing digital-only extensions of some of Univision Network’s top shows. 

Hemisphere Media Group, Inc. secured exclusive rights to air the international friendly between the national soccer teams of El Salvador and the Dominican Republic.

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

The US social network audience is big—172.6 million people in 2014, or 54% of the population and 68.6% of internet users, eMarketer estimates. Based on June 2014 research by Harris Interactive for WP Engine, many of those users are likely worried about privacy on such platforms.

Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately.  Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.  

Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.

U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. But despite the facts, these consumers are vastly underserved, and the opportunities to reach them through digital remain largely untapped. But what, exactly, should marketers be doing? To see what’s working (and what’s not), Vice President of Americas Marketing at Google, Lisa Gevelber, looked at the strategies of leading brands and forward-thinking marketers. Here are the top lessons she learned.

Have corporate marketers figured out social media measurement?

Univision Communications Inc. (UCI) announced the new season 2014-15 programming line-ups for its Univision Network and UniMás broadcast and Galavisión cable networks.

Univision News have announced that Emmy Award and Golden Globe winner America Ferrera will be the host of their new documentary series, Panoramica. The series consists of eight original documentary films co-produced or acquired by Univision News and Pivot, including the acclaimed Cesar’s Last Fast, which aired on the Univision and Pivot networks in May 2014.

Cisneros Media announced a partnership with Part Time Hero Productions to develop and produce “American Girl Trapped on a Telenovela,” an English-language comedy series with a Latin twist for the U.S. general market.

The Telemundo Station Group announced a series of leadership appointments in its sales organization, including naming Matt Boxer as Vice President of Business Development, Joe Napolitano as Vice President of its National Sales Offices and Jenney Valverde as Vice President of Sales Marketing.